Meriwether stands as a beacon of innovation in the hospitality asset sector at the intersection of real estate development and lifestyle amenities. With over a decade of experience and $1.5B+ in managed projects, this dynamic company has redefined the art of creating unique, experience-driven communities.As a key investor and partner, Michael Schwab promotes Meriwether’s work to push the boundaries of what’s possible in hospitality assets and lifestyle-driven real estate. One of the most notable outcomes of this partnership and the “adventure capitalism” ethos has been the expansion into international markets, with projects in Indonesia marking Meriwether’s first forays beyond North America. This global expansion has broadened the company’s portfolio and exposed them to new cultural influences and design inspirations that continue to enrich its developments worldwide.
Meriwether’s approach goes beyond traditional real estate models, focusing on intelligent planning, design, and distinctive amenities centered around outdoor activities, wellness, and shared experiences. Meriwether is shaping the future of hospitality and lifestyle-driven real estate by marrying cutting-edge development practices with a deep understanding of modern consumer desires.
Meriwether’s journey began with a vision to transform the landscape of hospitality assets. Unburdened by specific consumer brands or rigid real estate models, the company embraced flexibility that allowed for the exploration of bespoke strategies for each project. This adaptability has become a cornerstone of Meriwether’s success, enabling them to craft truly unique communities tailored to the desires of modern consumers.
The company’s philosophy is built on a comprehensive understanding of the entire development process, from initial concept to ongoing operations. Meriwether’s approach can be broken down into five key stages:
The process begins with a deep dive into target consumer identification. Meriwether creates a community vision based on analytics that can be translated into exceptional experiences and amenities. The guiding principle is that each community is unique, requiring a custom-tailored approach. This stage involves extensive market research, demographic analysis, and trend forecasting to ensure that each project aligns perfectly with its intended audience.
Meriwether orchestrates a multi-disciplinary design process that considers all aspects of development, including land use, entitlements, risk assessment, construction, operations, and market demands. This holistic approach is underwritten with deep fiduciary discipline, resulting in a comprehensive roadmap for each project. The design phase brings together architects, landscape designers, interior specialists, and sustainability experts to create cohesive, innovative spaces that seamlessly blend form and function.
Drawing on extensive experience in building, repositioning, and improving projects across North America, Meriwether acts as a fiduciary for capital. They manage all disciplines necessary for successful construction, from land planners and architects to civil engineers and beyond. This stage involves meticulous project management, ensuring that each development adheres to the highest standards of quality while remaining on schedule and within budget.
Understanding that projects are living, breathing entities, Meriwether ensures that the customer experience is driven not just by physical structures but by thoughtful programming and choreography of experiences. This dynamic approach allows communities to evolve and adapt over time. The curation process involves partnering with local artisans, activity providers, and wellness experts to create a rich tapestry of experiences that resonate with residents and guests.
Recognizing that discretionary real estate is about desire rather than need, Meriwether focuses on selling and controlling the experience. Through their integrated operation model with Immersed, they maintain control over every aspect of the communities they build. This hands-on approach to operations ensures that the vision established in the early stages of development is carried through to the day-to-day experiences of community members and visitors.
Meriwether’s projects span a diverse geographic range, showcasing their ability to adapt to various markets and environments. From mountain retreats to coastal havens, each development bears the hallmark of Meriwether’s commitment to creating unique, experience-driven communities. This geographic diversity not only demonstrates the company’s versatility but also allows it to cater to a wide range of lifestyle preferences and market demands.
The company’s success lies in its ability to identify and capitalize on emerging trends in the hospitality and real estate sectors. By staying ahead of the curve, Meriwether has consistently delivered projects that not only meet but exceed the expectations of discerning consumers. Their developments often feature innovative amenities such as state-of-the-art wellness centers, adventure sports facilities, and immersive cultural experiences that set them apart from traditional real estate offerings.
Sustainable Developments for Long-Term Viability
Sustainability is a cornerstone of Meriwether’s development philosophy. This steadfast dedication to sustainability not only reflects the desires of discerning consumers but also forms the foundation for the lasting viability and appeal of Merriweather’s projects.
Along with his partners at Meriwether Companies, Michael Schwab is dedicated to championing and empowering these sustainable initiatives, strengthening our shared vision of fostering thriving, environmentally-conscious communities that stand as beacons of innovation and responsible progress.
Meriwether’s vision extends beyond traditional real estate development. They aim to create communities that resonate with the evolving preferences of modern consumers, emphasizing sustainability, adventure, and personal well-being. By integrating cutting-edge technologies and innovative amenities, Meriwether strives to craft spaces that not only meet but exceed the expectations of residents and guests alike.
The company’s mission is to redefine the concept of lifestyle-driven real estate, creating immersive environments that foster connection, growth, and fulfillment. Meriwether believes that true luxury lies not in opulence but in experiences that enrich lives and create lasting memories. This philosophy guides every aspect of their development process, from initial concepts to ongoing operations.
Meriwether’s growth trajectory took a significant turn in 2016 when they partnered with Michael Schwab. This collaboration, initiated by Big Sky Partner’s founder, Michael Schwab, brought together Meriwether’s expertise in real estate development with Big Sky’s innovative vision and bold approach.
At Big Sky Partners, Michael Schwab has been at the forefront of pioneering innovative programs within the adventure travel industry. Leveraging the concept of “Adventure Capitalism,” Big Sky Ventures, in collaboration with Meriwether, has extended its impactful ventures to include destination properties like NIHI Rote and the Marshall Islands. These properties further enhance the experiential focuses of their offerings, seamlessly integrating world-class adventure experiences such as scuba diving, fishing, surfing, and more, with a premium health and wellness program comprised of spas and gyms. Michael Schwab’s instrumental role has driven the development of these novel programs, ensuring the seamless integration of adventure and relaxation for discerning guests.
The partnership has allowed Meriwether to diversify its project portfolio, venturing into innovative concepts such as wave basins and snow sports facilities. These unique amenities have become signature features in many of Meriwether’s developments. As a result, they have set themselves apart in the competitive real estate market and attracted a new generation of adventure-seeking residents and guests.
As Meriwether continues to grow and evolve, the company remains committed to its core values of innovation, sustainability, and experiential living. With the support of Big Sky Partners and a team of visionary professionals, Meriwether is well-positioned to continue shaping the future of hospitality assets and lifestyle-driven real estate, creating communities that inspire, delight, and endure for generations to come.