InsideView Strengthens Product Leadership, Appoints CRM Veteran Will Spendlove Vice President of Product Marketing

Monday, January 13th, 2014

InsideView Press Release

Proven Product Innovator to Spearhead InsideView Product Strategy Across Marketing, Sales and Account Management Solutions

San Francisco, Calif. – January 13, 2014 – InsideView®, the CRM Intelligence™ leader, today announced the appointment of Will Spendlove as Vice President of Product Marketing. An accomplished marketing veteran, Spendlove will drive strategic product marketing initiatives and sales enablement for all InsideView solutions, scaling to keep pace with high demand for InsideView CRM Intelligence worldwide.

An innovative thinker with two decades of experience, Spendlove joins InsideView from Salesforce.com, where he led product marketing for the Remedyforce product group. Spendlove led programs that doubled revenues in a three-year time span, and grew the customer base by a factor of six. Prior to Salesforce.com, Spendlove ran sales enablement at Embarcadero Technologies, and earlier, at Open Text/Vignette where he transformed the way marketing engaged with sales team. While at Vignette, he designed and implemented strategies and processes that were instrumental in the eventual acquisition of Vignette by Open Text.

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