InsideView Adds InsideView Clean™ and InsideView Target™ to Increase Database Accuracy and Marketing Campaign ROI

Monday, November 18th, 2013

New Products Give Marketers Clean, Accurate Marketing Data to Build Better Lists, Create Better Campaigns and Produce More Sales Qualified Leads

San Francisco, Calif.—Dreamforce, November 18, 2013—InsideView®, Inc. today announced that it has expanded its InsideView for Marketing™ solution with two new products. InsideView Clean™ updates any existing marketing database with accurate and complete company and contact information. InsideView Target™ enables highly targeted segmentation and list building based on company and contact data, key business events, social insights, or professional connections. InsideView for Marketing is a set of integrated solutions that enable marketers to build and maintain a clean database, enrich new leads in real-time and run targeted campaigns that produce more qualified leads and achieve greater marketing ROI.

“Clean, accurate and complete data is instrumental to effective marketing campaigns––yet it has been one of marketing’s biggest challenges” said Brian Kelly, InsideView CMO. “Marketers have become accustomed to working with bad data, which has a significant negative impact on campaign performance. InsideView data is proven to be up to 20% more accurate than traditional data sources. Marketers that switch to InsideView data commonly find an immediate lift in marketing results. It’s simple, with more accurate data, marketing delivers more, higher quality leads, faster.”

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