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In the News


News from November, 2013

InsideView Adds InsideView Clean™ and InsideView Target™ to Increase Database Accuracy and Marketing Campaign ROI

Monday, November 18th, 2013

New Products Give Marketers Clean, Accurate Marketing Data to Build Better Lists, Create Better Campaigns and Produce More Sales Qualified Leads

San Francisco, Calif.—Dreamforce, November 18, 2013—InsideView®, Inc. today announced that it has expanded its InsideView for Marketing™ solution with two new products. InsideView Clean™ updates any existing marketing database with accurate and complete company and contact information. InsideView Target™ enables highly targeted segmentation and list building based on company and contact data, key business events, social insights, or professional connections. InsideView for Marketing is a set of integrated solutions that enable marketers to build and maintain a clean database, enrich new leads in real-time and run targeted campaigns that produce more qualified leads and achieve greater marketing ROI.

“Clean, accurate and complete data is instrumental to effective marketing campaigns––yet it has been one of marketing’s biggest challenges” said Brian Kelly, InsideView CMO. “Marketers have become accustomed to working with bad data, which has a significant negative impact on campaign performance. InsideView data is proven to be up to 20% more accurate than traditional data sources. Marketers that switch to InsideView data commonly find an immediate lift in marketing results. It’s simple, with more accurate data, marketing delivers more, higher quality leads, faster.”

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InsideView Ranked 99th Fastest Growing Technology Company in North America on Deloitte’s 2013 Technology Fast 500™

Friday, November 15th, 2013

Attributes 1,704% Growth to Massive and Growing Demand for CRM Intelligence

San Francisco, Calif. – November 15, 2013— InsideView®, Inc., today announced it ranked number 99 on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and clean technology companies in North America. InsideView grew an impressive 1,704% over the previous five years, securing its place among technology leaders.

InsideView’s chief executive officer, Umberto Milletti, credits the company’s growth to skyrocketing demand for InsideView’s unique CRM Intelligence solution that delivers the CRM industry’s most accurate company and contact data, insights from news and social sources, and professional connections that marketing and sales professionals need to build pipeline, engage prospects and close bigger deals, faster. InsideView is integrated with the world’s largest CRM solutions including Salesforce.com, Microsoft Dynamics CRM, SugarCRM, Oracle and SAP.

(Full Article)


How Big Data Can Save In-Store Promotions

Tuesday, November 5th, 2013

Forbes – Natasha Baker

Retail brands spend more than $600 billion annually on in-store promotions, merchandising and marketing. But out-of-stock items, poorly executed displays and incorrect pricing mean they’re also losing billions in potential revenue. Part of the problem is that brands are selling to decentralized partners – retailers – that have thousands of stores. Setup of promotions happens on a store-by-store basis – with lots of moving pieces between getting a promotional display shipped and getting it set up. This means that promotions sometimes go awry.

“When brands pay for in-store merchandising, such as an end-cap display, 49 percent of the time it’s actually missing – it’s not in the store,” said Justin Behar, CEO of Quri, a retail intelligence company based in San Francisco. The company, which has been working with its customers to collect data during the past year, also found that promotional pricing is incorrect 22 percent of the time.

(Full Article)