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News from January, 2013

Rosetta Stone Wins 12% More Often With InsideView

Tuesday, January 22nd, 2013

Press Release–InsideView

InsideView Delivers a 22% Increase in Lead Conversion, 12% Increase in Win Rates and 33% Increase in Average Deal Size to Rosetta Stone

SAN FRANCISCO, CA–(Marketwire – Jan 22, 2013) – InsideView, the only sales intelligence solution that helps sales executives get in the door and win once they’re in, today announced that Rosetta Stone, a leading provider of technology-based language-learning solutions, has significantly increased sales productivity and results with InsideView. Since deploying InsideView, Rosetta Stone’s Corporate Sales team has increased its lead-to-opportunity conversion rates by 22%, win rates by 12% and average deal size by 33%. InsideView provides the critical business insights, social connections and deep contact information to effectively engage and convert the most promising prospects.

“InsideView gives us the power to identify and work with key contacts within an account and close the sale,” said Charles Frydenborg, Senior Director of Corporate Sales, North America for Rosetta Stone. “And perhaps most importantly, InsideView provides the big-picture insights that allow us to educate our target customers about the need for language learning within their own companies. With this information, they often become champions of our products which allows us to rapidly grow the size of our accounts.” (Full Article)


InsideView® Relationship Manager Reduces Account Churn by 25% With New People Alerts

Monday, January 7th, 2013

Press Release – InsideView

InsideView, the sales intelligence leader that empowers sales and marketing professionals to get in and win, today showcased Relationship Manager™ People Alerts, new functionality within its flagship customer intelligence product that monitors organizational changes that affect decision makers within key accounts. The new feature within Relationship Manager monitors key individuals within target accounts to track and alert about organization changes such as resignations, new hires, changes in reporting structure or title.

“The cost of customer churn is extremely high, especially in SaaS or subscription businesses,” said Umberto Milletti, CEO of InsideView. “Existing accounts are 45% more profitable than new accounts. As more and more businesses adopt subscription relationships as their main form of delivery, nurturing each account and growing it becomes paramount to business success. Up to 30% of accounts that are lost are the result of organizational changes or the loss of an internal sponsor. Relationship Manager enables proactive management of strategic accounts as key people change positions, get promoted, or leave the company, resulting in greater account retention and growth.” (Full Article)