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In the News

News from September, 2012

TV Everywhere: a business model in search of an audience

Wednesday, September 19th, 2012

Mike Grotticelli – Broadcast Engineering

Like the much-overused (and widely misunderstood) phrase “interactive television” before it, the “TV Everywhere” concept now being offered by virtually every major multichannel operator in the country means different things to different people. To some, it means a subscriber can begin watching a video program in their living room TV, pause it, then watch it on their electronic tablet and pick it up exactly where they left off. To others, it means accessing a networked DVR from anywhere in (or outside) the home. Still others think it means simply watching video on your cell phone (away from home).

The concept is really a business model in search of an audience.

For companies like Emeryville, CA-based MobiTV, which provide the technology that processes content to make all of these scenarios possible, the confusion has held back ubiquitous adoption of the strategy. The company, which started delivering live content over 2G networks in 2003, currently offers specialized software on HP client computers as well as fully managed services that often include third-party technology as well.

MobiTV representatives said they could have an IP-based live and on-demand service up and running in a matter of months, from beginning negotiations to system deployment. All content coming into MobiTV’s data center in Sacramento, CA, is simultaneously encoded into 16 to 24 different formats to accommodate the various display screens in the market today.  (Full Article)

InsideView® Unveils Industry’s First Complete Customer Intelligence Solution Designed for Customer Success and Strategic Account Teams

Tuesday, September 18th, 2012

Press Release – InsideView

Dreamforce — InsideView, the sales intelligence leader that empowers sales and marketing professionals to get in and win, today announced InsideView Relationship Manager™, the industry’s first customer intelligence solution designed specifically for the needs of customer success managers and strategic account managers. InsideView Relationship Manager allows strategic account professionals to strengthen customer relationships, increase customer retention and grow revenues by delivering a complete 360-degree view of decision makers’ professional activities, company news, social insights and network connections — directly within leading CRM systems.

“Growing existing customer accounts is a critical sales objective as it represents an increasingly large segment of many organizations’ revenue streams,” said Umberto Milletti, CEO of InsideView. “InsideView Relationship Manager delivers the most complete view of these accounts including their organizational structure, competitive landscape, industry dynamics, key business events, social activity, and shared connections. These valuable insights are delivered directly within CRM, email and via mobile devices — making it easier to track, engage, and serve top customers. With Relationship Manager companies increase customer retention and value while customers receive the attention they expect.”  (Full Article)

InsideView and Equifax(R) Partner on Single-Source Business Data Solution

Tuesday, September 11th, 2012

Press Release – InsideView

InsideView, the leading provider of sales intelligence solutions to B2B sales and marketing organizations, today announced a multi-faceted partnership with Equifax, a global leader in consumer, commercial and workforce information solutions, to deliver the most comprehensive, single-source, global business data solution. The combined solution gives sales and marketing professionals the ‘inside edge’ with access to one of the largest sources of industry-leading business data to uncover prime prospects, understand their business issues, and connect to key decision-makers.

The InsideView Sales Intelligence solution gathers, analyzes and extracts the most relevant information from over 30,000 data, news and social media sources to provide an unparalleled array of intelligence, social and business connections and information to that helps sales people more effectively connect with decision makers. InsideView and Equifax will co-sell the solution.  (Full Article)

MobiTV ‘Compress to Impress’ Demo at IBC

Thursday, September 6th, 2012

Press Release – PRNewswire

MobiTV, Inc., a global leader in enabling delivery of live and on-demand TV everywhere, will perform a demonstration of the HEVC (H.265) video compression standard at IBC in Amsterdam (7- 11 September). HEVC is the latest iteration of industry standards developed to improve the compression efficiency of video and will supersede the current AVC (H.264) standard. HEVC is capable of reducing the bandwidth requirements by up to 50 percent, while still maintaining the same level of video quality. The MobiTV demonstration will showcase the improved efficiencies delivered by the HEVC standard and how it compares with AVC.

HEVC is recognized by the industry as a significant leap forward in video compression standards. New techniques and innovations have been applied to the development of HEVC including the introduction of hierarchical coding units and additional transform sizes. The efficiencies delivered by HEVC are also underpinned by new, and improved, motion vector prediction and motion compensation methods.  (Full Article)