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In the News

News from March, 2012

Gear Review: Lifefactory Water Bottles

Wednesday, March 28th, 2012

Snowshoe Magazine – Timothy Giilck

There’s no need to water down the rave reviews of the new offering from Lifefactory.

When the company offered me a chance to try out their new reusable toxin-free glass water bottles I jumped at the chance. While adequate hydration is absolutely critical to any outdoors recreation, it means a little something extra to me since I’ve been wrestling with a chronic kidney condition for 10 years.

Simply put, without enough water in my system, I crash and burn. Monitoring my fluid levels and figuring out how to keep them high has turned me into something of a connoisseur of water bottles and hydration systems, and many of them have been a disappointment to me.  (Full Article)

How to Suck Up to Billionaires (Part 1)

Tuesday, March 20th, 2012

Forbes – Anthony Leaper

Homeowners and real estate agents around the Silicon Valley are all atwitter about the upcoming Facebook IPO. Most of these individuals have no stake in the company (yet); it’s more that they’re eager to help what the New York Times calls “the legion of newly minted Facebook millionaires” – not to mention, billionaires – spend their newly acquired fortunes.

If you want to target millionaires and billionaires, how do you go about it? Can your CRM solution tell you which of your customers have suddenly come into money? Do you want — or need — to engage with newly wealthy clients differently than you have engaged them in the past? If you do want or need to engage differently, what do you need to do? Is it too late? Should you have predicated an opportunity a couple of years ago and delivered the ground rules for the right engagement levels and relationship? Finally, how do you institutionalize that change effectively so that all your employees understand how to to identify and engage with the millionaires and billionaires and potentials in an appropriate manner? (Full Article)

InsideView Announces Social Intelligence Alliance With Microsoft and Native Integration With Microsoft Dynamics CRM

Monday, March 19th, 2012

Joint Offering Provides Insights to Help Customer-Facing Professionals Reach the Right Person, at the Right Time, With the Right Message

Press Release – InsideView

InsideView, the only social intelligence provider to reveal the person behind the contact, today announced that they have finalized a Social Intelligence Alliance whereby Microsoft will integrate InsideView’s social selling solution into Microsoft Dynamics CRM. InsideView analyzes data from social media, news, and company sources and alerts sales professionals when opportunities for relevant engagement arise. InsideView helps sales professionals reach the right person, with the right message, at the right time. InsideView provides relevant information that can dramatically improve sales results for Microsoft Dynamics CRM users.

“The integration of InsideView with Microsoft Dynamics CRM is the result of the two companies’ focus on reimagining CRM to create a fantastic and productive experience by providing useful, actionable insights about customers and prospects to sales professionals,” said Dennis Michalis, General Manager, Microsoft Dynamics CRM.  (Full Article)

InsideView Insiders Summit Highlights Heightened Focus on Social Business

Monday, March 12th, 2012

Conference to Showcase Strategies and Best Practices for Enabling Greater Revenue and Growth Through Advanced Social Business Technologies and Best Practices

Press Release – InsideView

InsideView Insiders Summit Conference — InsideView, the only social selling provider to reveal the person behind the contact, today kicked off the Insiders Summit 2012 Conference amid heightened industry focus on the bottom line benefits of social business practices for customer-facing employees. Expert speakers include Kim Celestre, senior analyst from Forrester Research, Gerhard Gschwandtner, founder and CEO of Selling Power & Personal Selling, Inc., as well as experts from a variety of CRM, marketing automation, social and sales technology companies.  (Full Article)


Saturday, March 10th, 2012

Los Angeles Times – Roy M. Wallack

Water bottles have evolved well past the $3 plastic variety. They can complement your sport, make sure your drinking water is safe and, of course, keep you hydrated.

Staying hydrated is serious business when you’re working out. Sure, you can just grab any old $3 plastic water bottle and go out for a run, but these days you also can buy a customized bottle that complements your sport, your music and even your hygiene requirements. Here are some of the new shapes, materials, technologies and accessories that’ll help you go with the flow.  (Full Article)