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In the News

News from January, 2011

Social Gaming Sites Increase Return Rate Through Loyalty Suite

Tuesday, January 25th, 2011

PRNewswire – FreeCause

Social gaming companies are keeping gamers coming back for more by utilizing an innovative loyalty suite from local tech and marketing firm, FreeCause. The firm has become the go-to destination for social gaming sites, such as OMGPOP and Sometrics’ to increase user loyalty in a space where a game’s success is measured by its longevity.

The FreeCause gaming Loyalty Suite includes an online toolbar and shopping mall. These tools allow companies to directly contact gamers with updates and exclusive hints and offers. Gamers also earn virtual currency that they then can exchange for exclusive upgrades and points. For instance, purchasing a movie subscription through the OMGPOP Mall rewards gamers with virtual currency that they then can then use to buy new virtual goods. These new loyalty tools build retention by intuitively building rewarding relationships with gamers.

“By installing our GamerBar, our users are able to get the latest updates and information without always having to be logged into our site. For us it’s great because we can stay connected to our members and provide them with reasons to come back to the site. Our users love it because they can quickly check in through the GamerBar and earn extra coins for their everyday searching and shopping activities,” said Andy Artz, VP of Analytics of OMGPOP. The company has recently raised over $10 million to put toward creating a new lineup of games for both Facebook and the iPhone in the next six months.  (Full Article)

State of the Union: Live Event Coverage Guide

Monday, January 24th, 2011

Yahoo News – Donna Porter

Americans – and the world – will be watching President Obama’s 2011 State of the Union speech both online – via streaming media, iPhones and recorded video – and on traditional TV. The annual speech will be broadcast live on Jan. 25 at 9 p.m. EST on CBS and NBC. As millions are anticipated to view the State of the Union speech online, both the media and government are prepared for a digital audience. Transcripts and closed-captioning will also be available at some locations. Held before a joint session of the U.S. Congress in the House of Representatives, the State of the Union reports on both the nation’s condition and outlines legislative agenda and priorities for the upcoming year.  (Full Article)

Mobile Content Venture (MCV) Announces Technology and Device Partnerships

Wednesday, January 5th, 2011

PRNewswire – United Business Media

Mobile Content Venture (MCV), a joint-venture comprising 12 major broadcast groups dedicated to developing a national mobile content service that delivers live television and on-demand video content, today announced two technology agreements with leading organizations in the mobile TV space, MobiTV and Nagra-Kudelski, as well as commitments from several manufacturers to create MCV-compatible devices.

Nagra-Kudelski, the world’s leading independent provider of value-added content protection and multiscreen television solutions, will assist MCV in managing its standards-based conditional access, enabling broadcasters to encrypt content and evaluate numerous business models. Nagra-Kudelski will also facilitate a simple user registration process for consumers, who will be offered content on an advertising-supported basis at launch. Additionally, MCV has partnered with MobiTV, the leader in securely delivering media to mobile devices, to develop a number of consumer applications which will be available as part of the MCV consumer launch in late 2011. Using MobiTV’s technology platform on Mobile DTV-enabled devices, consumers will be able to access video services and program information, for both live broadcast television and streaming video. (Full Article)