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In the News


News from August, 2010

How to Calculate Your ROI With Social Media: Free tools to help you measure traffic, sales and SEO ranking

Tuesday, August 17th, 2010

Entrepreneur – Star Hall

When it comes to measuring and tracking online and trying to determine what your return on investment is with social media, you first need to ask yourself why you want to participate in social media in the first place. If the answer is to build your brand and develop a loyal following, then you are in it for the right reasons. Currency in social media is found in both relationships and content.

Still, you can’t improve what you don’t measure. So if your goal is to measure traffic, sales, or SEO ranking, here are some free tools that can help: (Full Article)


How to Calculate Your ROI With Social Media

Tuesday, August 17th, 2010

Entrepreneur – Starr Hall

When it comes to measuring and tracking online and trying to determine what your return on investment is with social media, you first need to ask yourself why you want to participate in social media in the first place. If the answer is to build your brand and develop a loyal following, then you are in it for the right reasons. Currency in social media is found in both relationships and content.  (Full Article)


DELEG Announces Completion of Energy Efficiency Project in Genoa Township; Five Windspire® turbines will go online today

Monday, August 16th, 2010

LARA – Licensing and Regulatory Affairs

Department of Energy, Labor & Economic Growth Acting Director Andrew S. Levin today announced that Genoa Township in Livingston County has successfully installed five Windspire® wind/solar hybrid turbines, completing the township’s $94,919 Energy Efficiency and Conservation Block Grant project.

“The five Windspires will provide clean energy for the township hall and even generate energy that can be sold back to the utility to benefit Genoa’s citizens,” said Levin. “Investing in energy-saving projects throughout Michigan boosts the state’s energy efficiency and renewable energy industries, reduces energy costs for communities, and creates jobs.”

The Windspire® wind/solar hybrid turbines are located behind the Genoa Charter township hall at 2911 Dorr Road. The Windspire® wind energy conversion turbine is manufactured in Manistee Michigan with domestic materials. The turbines are capable of generating more power than the township hall requires, feeding power back to the electrical grid. When power is fed back to the grid, a “net” meter attached to the system spins backwards and reduces the town’s energy bill by the amount of energy generated. Monday evening, township supervisor Gary McCririe together with a DELEG representative will turn the system on at a brief ceremony at the township hall.  (Full Article)


DELEG Announces Completion of Energy Efficiency Project in Genoa Township; Five Windspire Turbines Will Go Online Today

Monday, August 16th, 2010

DELEG

Department of Energy, Labor & Economic Growth Acting Director Andrew S. Levin today announced that Genoa Township in Livingston County has successfully installed five Windspire® wind/solar hybrid turbines, completing the township’s $94,919 Energy Efficiency and Conservation Block Grant project.

“The five Windspires will provide clean energy for the township hall and even generate energy that can be sold back to the utility to benefit Genoa’s citizens,” said Levin. “Investing in energy-saving projects throughout Michigan boosts the state’s energy efficiency and renewable energy industries, reduces energy costs for communities, and creates jobs.”

The Windspire® wind/solar hybrid turbines are located behind the Genoa Charter township hall at 2911 Dorr Road. The Windspire® wind energy conversion turbine is manufactured in Manistee Michigan with domestic materials. The turbines are capable of generating more power than the township hall requires, feeding power back to the electrical grid. When power is fed back to the grid, a “net” meter attached to the system spins backwards and reduces the town’s energy bill by the amount of energy generated. Monday evening, township supervisor Gary McCririe together with a DELEG representative will turn the system on at a brief ceremony at the township hall. (Full Article)


Baby Proof

Sunday, August 1st, 2010

Entrepreneur – Gwen Moran

Pam Marcus used to feed tiny babies–really tiny babies. The former feeding specialist and pediatric physical therapist spent 16 years working in neonatal intensive care units, and the plastic bottles the hospitals used bothered her.

“I started reading some articles about the dangers of plastics and felt there was too much disposable plastic in the hospitals,” she says.

So in 2005, Marcus contacted architect and designer Daren Joy, who had remodeled her home near Berkeley, Calif., a few years earlier. The two agreed it was possible to improve on plastic baby bottles with a well-designed, environmentally friendly option. Joy designed a glass bottle in a silicone sleeve, free of toxins such as Bisphenol A (BPA), phthalates, polyvinyl chloride (PVC) and polycarbonates. In 2007, the two launched Lifefactory in Sausalito, Calif., with $750,000 from family, friends and a “small investment” by Greenhouse Capital Partners of Sausalito to manufacture and market the bottles, as well as to develop new products.

The partners had met Greenhouse founder and managing partner Peter Henig through a mutual contact and he had taken a shine to the fledgling company. Even during a recession, the company doubled its revenue in less than two years, a growth fueled by both the strength of its product design and media coverage of BPA and other baby-bottle toxins as the bogeymen of the baby-feeding world.  (Full Article)


Baby Proof

Sunday, August 1st, 2010

Entrepreneur Magazine – Gwen Moran

An upstart maker of glass baby bottles gets the attention of green-friendly VCs

Pam Marcus used to feed tiny babies–really tiny babies. The former feeding specialist and pediatric physical therapist spent 16 years working in neonatal intensive care units, and the plastic bottles the hospitals used bothered her.

“I started reading some articles about the dangers of plastics and felt there was too much disposable plastic in the hospitals,” she says.

So in 2005, Marcus contacted architect and designer Daren Joy, who had remodeled her home near Berkeley, Calif., a few years earlier. The two agreed it was possible to improve on plastic baby bottles with a well-designed, environmentally friendly option. Joy designed a glass bottle in a silicone sleeve, free of toxins such as Bisphenol A (BPA), phthalates, polyvinyl chloride (PVC) and polycarbonates. In 2007, the two launched Lifefactory in Sausalito, Calif., with $750,000 from family, friends and a “small investment” by Greenhouse Capital Partners of Sausalito to manufacture and market the bottles, as well as to develop new products. (Full Article)