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In the News

News from November, 2009

Sometrics Solutions Help Boost Offer-Based Virtual Currency Revenue by More Than 30 Percent

Tuesday, November 24th, 2009

Business Exchange – Press Release

Optimization Techniques Help Game Publisher Streamline and Target Offer Presentation to Increase Rate of Completion in Excess of 15 Percent

BUSAN, South Korea–(Business Wire)– Sometrics ( has helped online hardcore gaming portal ( increase offer-based revenue by more than 30 percent by optimizing the way the website presents advertiser-based offers to its members. The companies made the announcement on the eve of Gstar, South Korea`s global video game industry event. enables players to earn G Coin, the portal`s currency used to make purchases in more than a dozen games housed on the site. By presenting users with offers to take specific actions that generate responses for advertisers – taking a survey, joining a book club or signing up for a subscription to Netflix, for example – lets gamers play for free, while the publisher generates advertising revenue. community members also have the option to purchase G Coin with cash, credit, PayPal, scratch cards and more. turned to Sometrics to help increase the rate at which users accept the offers and complete the actions to earn their currency. Initial results include a 15 percent increase in the rate of completion, and more than 30 percent increase in revenue to date. (Full Article)

groSolar Grows Cellular with eMOBUS Electronic Mobility Management

Tuesday, November 24th, 2009

GroSolar – Press Release 

groSolar, One of the Nation’s Largest Solar Power Distributors, Chooses eMOBUS to Help Manage its Growing Fleet of Cellular Devices

White River Junction, VT – eMOBUS, Inc. a carrier agnostic provider of cellular management services and software, today announced that groSolar ( a leading national solar energy distributor/installer, is the latest mid-market company to go live with Electronic Mobility Management. After a successful account clean up and on-time implementation, the Electronic Mobility Management platform was deployed to ensure continuous account maintenance.

“Purchasing eMOBUS was one of the easiest decisions I have ever made,” claims Wayne St. Jacques, CIO – groSolar. “For less than we were originally paying the carriers, we gained better service and technology that allows us to free up internal resources for more important initiatives.” (Full Article)

Interview with Jeffery Wolfe, Founder and President of groSolar

Monday, November 23rd, 2009

B-Green Collaborative – Staff

The B-GC is pleased to present this interview with Jeffery Wolfe, Founder and President of groSolar, one of the largest and fastest growing solar energy installers in the United States. As he is also the Chair of the Photovoltaic Division of the Solar Energy Industry Association and a trained Al Gore speaker on climate change, Jeffrey has a wonderful perspective on the current state of the solar energy business and the major issues driving it.

B-GC: Can you start off by telling me a little bit about groSolar, the states it markets in, business strategies and plans for the future?

Jeffery Wolfe: groSolar provides photovoltaics and thermal solar through three channels – residential, commercial and distribution. For direct sales of residential and commercial systems, we are present in 12 states and D.C. We service California and all states on the northeast coast from New Hampshire down to Virginia. For commercial projects, we install everything from small to multi-MW systems. For the large projects, we will operate in any state. In our distribution channel we take our products and share them with smaller dealers throughout the country. Including distribution, we have a presence in every major solar market in the U.S. (Full Article)

Calculated innovation: Is there a post-recession payoff?

Friday, November 20th, 2009

CNN Money – Llana Westerman, CEO, Create with Context

Many companies remain shell-shocked from the past 18 months of economic disaster. As such, innovation – despite its potential rewards – is not exactly in fashion right now.

Though gurus like Jim Collins and others extol the virtues of using the downturn to capitalize on market opportunities or a competitor’s weakness, companies today are more likely to take a wait-and-see approach to innovation: “Look for the quick bucks and the low-hanging fruit,” you might say to your management team.

But wait a minute: why not invest in innovation? And I’m not talking about focus groups and customer feedback surveys and Friday afternoon brainstorming sessions. (Full Article)

InsideView Disrupts Legacy Business Info Publishers Like Hoover’s

Thursday, November 19th, 2009

BNet – David Weir

When you hear that print publishers are in trouble these days, probably the first industry segments you think of are newspapers, magazines, and maybe books.
But many different publishing niches that have operated profitably for decades are now coming under withering assault by new technologies, new business models, and aggressive new competitors.

Take the staid old business information segment. There was a time that all you needed was your Hoover’s, your Dun & Bradstreet (D&B), and access to the latest SEC filings in order to keep up on the various companies on your radar screen.

Those days are gone.

While wandering around this week’s “DreamForce” event in San Francisco, which is the annual event hosted by, and contemplating how cloud computing is sweeping the planet, I asked Rand Schulman, the Chief Marketing Officer of InsideView, to explain to me what companies like his are doing to take on the legacy business information segment of the publishing industry. (Full Article)

China pushes solar, wind power development

Wednesday, November 18th, 2009

USA Today – Julie Schmit

ANAHEIM, Calif. – The world’s solar companies gathered here recently amid the nation’s largest solar market under a brilliant sun – and the looming shadow of China.

China leads the world in making solar cells, the key component in solar panels, many of which are exported to the U.S.

But China is setting itself up to do more than just manufacture components for renewable energy, such as wind and solar. It’s also spending heavily to build its own domestic market as it attempts to battle its greenhouse gas emissions, electrify its nation of 1.3 billion people and curb its massive pollution problem. (Full Article)

Linkage Biosciences Unveils LinkSeqTM — a Revolutionary New Tool for Immunogenetic Testing

Wednesday, November 18th, 2009

Marketwire – Press Release

Accurate, Easy and Faster Than Other HLA Testing Methods

SAN FRANCISCO, CA–(Marketwire – November 18, 2009) – Linkage Biosciences, Inc., a privately held molecular diagnostics company, recently unveiled LinkSeqTM — a new one-step method for Human Leukocyte Antigen (HLA) testing — at the annual meeting of the American Society of Histocompatibility and Immunogenetics (ASHI) in San Francisco. Much faster than other HLA testing methods currently available, LinkSeqTM is a proprietary sequence-specific priming (SSP) chemistry that can be analyzed utilizing real-time PCR platforms.

“Lab professionals have been waiting for a faster method of HLA testing for years and we’re excited to be able to offer a solution that not only saves precious time and labor, but also uses equipment that many labs already own, eliminating upfront costs,” said Zachary Antovich, President and CEO of Linkage Biosciences. “We are very pleased by the positive reaction from leading medical labs to the LinkSeqTM product line and look forward to helping them achieve their goals. We are addressing a significant market opportunity for HLA testing, estimated to be in excess of $270 million globally.” (Full Article)

Social Media Key to Better Sales

Wednesday, November 18th, 2009

Market Wire – Press Release

InsideView to Host Panel at Dreamforce ’09,’s User and Developer Conference, on Breakthrough Sales Productivity and Performance Secrets

SAN FRANCISCO, CA–(Marketwire – November 18, 2009) – Dreamforce Conference — Why is a LinkedIn update crucial to closing a big sale? How can a single tweet offer a new lead? And how does Salesforce CRM capture it? Find out at Dreamforce ’09,’s user and developer conference, which kicks off today in San Francisco. InsideView invites businesses to attend its exciting sales productivity session to learn about the groundbreaking ways that companies are leveraging social media within their Salesforce CRM to drive higher volume, higher value and higher velocity sales. (Full Article)


Tuesday, November 17th, 2009

InsideView – Press Release

InsideView Smart CloudTM delivers account hierarchy information to SalesView customers at no additional cost

San Francisco, CA (Marketwire – November 17, 2009) – InsideView today announced that it is making corporate family tree information available within SalesView, InsideView’s award-winning Sales Intelligence solution. SalesView discovers sales opportunities across both emerging social media and traditional editorial sources, and presents them natively within CRM applications for optimum usability. Corporate family trees, which paint a more complete picture of account opportunity across all related businesses and enable customers to stay up-to-date with changes in corporate structure, are the latest addition to the rich intelligence delivered by SalesView. Legacy sales data providers have traditionally charged steep licensing fees to access this data, which is highly valued by sales organizations for territory planning, account planning, as well as identification of cross-sell and upsell opportunities. Now SalesView customers will enjoy unlimited access to corporate family tree information at no additional cost. (Full Article)

groSolar Grows Cellular with eMOBUS Electronic Mobility Management

Tuesday, November 17th, 2009

GroSolar – Press Release groSolar, One of the Nation’s Largest Solar Power Distributors, Chooses eMOBUS to Help Manage its Growing Fleet of Cellular Devices

White River Junction, VT – eMOBUS, Inc. a carrier agnostic provider of cellular management services and software, today announced that groSolar ( a leading national solar energy distributor/installer, is the latest mid-market company to go live with Electronic Mobility Management. After a successful account clean up and on-time implementation, the Electronic Mobility Management platform was deployed to ensure continuous account maintenance.

“Purchasing eMOBUS was one of the easiest decisions I have ever made,” claims Wayne St. Jacques, CIO – groSolar. “For less than we were originally paying the carriers, we gained better service and technology that allows us to free up internal resources for more important initiatives.” (Full Article)

Tracking A Million Conversations

Tuesday, November 17th, 2009

Forbes – Dan Woods

New technologies that helps businesses monitor social media

Social media allows anyone to say anything they want and have it broadcast across the globe. Most of the time our conversations simmer in obscurity and then drift off into the nothingness of digital archives. But some ideas boil over. Perhaps United Airlines broke your guitar or you had an idea about Chad Vader, Darth’s younger brother. When such thoughts propagate and capture the attention of millions of people, they change perceptions. From a business point of view, these opinions and ideas can become the equivalent of marketing campaigns that would cost millions of dollars.

Marketing and media relations professionals are now tasked with tracking millions of conversations, keeping an eye on which ideas are growing in influence, and then determining how to respond. But social media is not just about media anymore. The way the customer service is delivered, the way sales and hiring prospects are evaluated, and the techniques for product development are all being transformed. (Full Article)

Angel Investors Point to the Stars

Monday, November 16th, 2009

Public News Service, CADeb Courson

WASHINGTON – A group of “angel investors” meets today in Washington, D.C., to salute some California companies and others that have found a different way to do business – a way in which everyone can win.

Deb Parsons is the co-director of the country’s largest such group, Investors’ Circle, made up of individuals willing to loan money to promising entrepreneurs who show a dual commitment: to financial success, and to the needs of employees, suppliers, communities and the environment.

“They’re looking at, not just the shareholder, but also all of their stakeholders and how they have a positive impact on that whole group.”

This year’s “IC-20” list of socially responsible companies represents a diverse range of products and services, from California’s Niman Ranch and Marrone Natural Pest Control, to makers of countertops and renewable energy technology. (The complete list can be viewed online at (Full Article)

Going green in Greenwich

Friday, November 13th, 2009 – Thomas Dimopoulus

GREENWICH — Heidi Knecht-Seegers has made a lot of new friends in the past four weeks. “People stop me at the store. They stop me downtown. Last week I was stopped at the vets office when I brought the cat in,” she said.

Knecht-Seegers has lived in her Main Street home that is bordered by a white picket fence for the past 20 years with her husband, Paul, and the couple’s three children.

Suddenly, the home is bringing some unexpected attention to the family. The source of the popularity among area residents is the 26 solar panels that the Seegers’ installed last month on the roof of their 150-year-old home, that doubles as Paul Seegers’ chiropractic offices.

“I didn’t realize they were so visible but people are very excited about it,” said Knecht-Seegers, who works as a Realtor. (Full Article)

North River sanctuary adds solar panels

Friday, November 13th, 2009

Wicked Local Duxbury – Micah Flores

Marshfield – Mass Audubon’s North River Wildlife Sanctuary site in Marshfield just got a little more environmentally friendly.

A recently installed set of solar arrays will now generate all of the electricity for the offices and maintenance barn located on the Main Street site.

“As an environmental organization, we’re trying to be responsible and let people know there are things they can do,” said South Shore Sanctuaries Director Sue MacCallum. “We’re working hard to reduce our carbon footprint and to be more green.”

The cost of the buildings’ annual electric bill, which averages out at about $3,000, will now help pay for the remaining price of the arrays.

“The gross cost is probably $80,000,” said Dan Porrazzo of groSolar, the company that installed the panels. “About 45 percent is covered by rebate.” (Full Article)

DIY Diesel

Thursday, November 12th, 2009

Monterey County Weekly – Melissa Cessna

Local visionaries design a mini fuel refinery with big possibilities.

Tucked away behind an unmarked door in a hangar behind the Marina Municipal Airport resides a grease-smeared contraption small enough fit on a forklift – a peculiar maze of coils, pipes and gauges – that looks equipped for alien contact.

Besides adrenaline junkies en route to neighboring Skydive of Monterey Bay, not many have set eyes on this mechanical miscellany. If they did, they probably didn’t realize that they were looking at a reactor that produces pure diesel fuel made entirely of plants in an unprecedented way.

Peterson Conway hopes this tiny reactor will help start a boom that will change the very production and sourcing of renewable fuels. (Full Article)


Tuesday, November 10th, 2009

NetSuite – Press Release

Built on the SuiteCloud Platform, InsideView for NetSuite Integrates Social Intelligence into Core Business Processes

San Francisco, Calif. – InsideView, a Sales 2.0 leader, and NetSuite (NYSE: N), a leading vendor of cloud computing business software suites, today announced InsideView for NetSuite, the first Social Intelligence application to bring social media to both CRM and ERP, optimizing core business processes that are essential to driving the success or failure of every business. InsideView for NetSuite now allows NetSuite users to have instant access to relevant intelligence harvested from emerging social media, such as Twitter, LinkedIn, Facebook, Jigsaw and NetProspex, as well as editorial sources, such as Thomson Reuters and Capital IQ (a Standard & Poor’s Company), directly within NetSuite, empowering users to significantly improve business efficiencies across sales, marketing, billing, procurement, and HR operations. (Full Article)

SolarCity Aims to make solar power more affordable

Tuesday, November 10th, 2009

USA Today – Julie Schmit

FOSTER CITY, Calif. – Lyndon Rive, a former member of the U.S. National Underwater Hockey team, didn’t have a mother who doted on him.

She worked until 11 p.m. most nights and didn’t go to his boyhood sporting events.

CORPORATE PULSE: Executive Suite front page

Yet, Rive considers her the “best mother in the world” and not because she retired at age 45 as a millionaire. “She always supported me in whatever I wanted to do,” Rive says.

That turns out to have been a good choice.

Rive, 32, is now CEO and co-founder of SolarCity, which in three years has grown to become a leading residential solar installer in California, the nation’s largest solar market. (Full Article)

School Colors: Green and Greener

Sunday, November 8th, 2009

The New York Times – Lisa Prevost

(HAMDEN) In an unusual project that renders technology as art, a new park for students living at the York Hill campus of Quinnipiac University features an array of wind turbines intended to project serenity while producing energy.

Perhaps the first significant wind installation on an American college campus, Quinnipiac’s “wind garden” is free of propellers and their objectionable whoosh. Each of its 25 upright cylindrical turbines is encircled by a vertically aligned apparatus that spins slowly and in virtual silence.

Called Windspires, the sleek turbines are clustered together on a mound, at heights of 35 to 45 feet, creating a kinetic sculpture garden that will eventually be planted with grass and filled with comfortable seating. The futuristic display is the most prominent feature on the partially completed campus, a symbol of the green ethic guiding the campus design, said John L. Lahey, Quinnipiac’s president. (Full Article)

Will Oregon become a leader in solar power?

Thursday, November 5th, 2009 – SHERRI BURI McDONALD, The Eugene Register-Guard

EUGENE, Ore. (AP) – Uni-Chem, the South Korean company that wants to start making solar cells in the Hynix plant in west Eugene, is just the latest in a string of foreign companies that are coming to Oregon to seek their solar fortune.

A half-dozen solar companies, including firms based in Germany and Japan, already have landed in Oregon, and more are circling the state.

These companies have caught the scent of a monumental market opportunity. Solar industry experts say the United States is poised to become the world’s largest market for photovoltaic panels.

That prediction is backed up by a stack of federal, state and local incentives to encourage Americans to install solar panels on their rooftops, and by the growing list of states, including Oregon, requiring utilities to obtain a certain percentage of their power from renewable energy sources, such as solar. (Full Article)


Wednesday, November 4th, 2009

InsideView – Press Release

Data accuracy and relevancy, access to social connections as well as native CRM integrations named as primary drivers for migration to SalesView

San Francisco, CA (Marketwire – November 4, 2009) – InsideView today revealed a significant business trend in how companies are changing their approach to their overall sales process, as it announced that hundreds of companies are switching from legacy sales data providers to InsideView’s Sales 2.0-powered Sales Intelligence solution. SalesView, InsideView’s award-winning Sales Intelligence application, discovers sales opportunities across both traditional editorial sources and emerging social media and presents them natively within CRM applications for optimum usability. Customers’ decisions to switch from legacy sales data providers, such as Hoover’s and OneSource, to SalesView were primarily driven by their need to improve the overall quality, relevance and usability of intelligence used by their sales organizations. SalesView customers are achieving higher sales productivity, identifying additional customer engagement opportunities as well as realizing broader CRM adoption across their sales teams. (Full Article)