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In the News

News from October, 2009

Sometrics Names Industry Veteran Steve Schepke Vice President, Business Development

Friday, October 30th, 2009

Casual Connect – Press Release

Company Aggressively Grows Its Market Presence Among Publishers of Online Games and Virtual Worlds

LOS ANGELES (Oct. 30, 2009) – Sometrics (, which provides online publishers with solutions to maximize revenue from virtual currency, today announced that interactive marketing veteran Steve Schepke has joined the company as Vice President of Business Development. The company made the announcement from the Virtual Goods Summit, held in San Francisco today.

“Steve’s extensive experience in interactive sales and online marketing will be an asset as we step up our outreach to publishers of virtual worlds and casual, social and MMO online games,” said Ian Swanson, Sometrics co-founder and CEO. “He has proven his ability to bring in new customers, enhance existing customer relationships and manage teams for optimal success. We’re thrilled that he’s joining Sometrics.” (Full Article)

How to Get Noticed: A Solar Industry Quandary

Thursday, October 29th, 2009

GreentechSolar – Ucilia Wang

Executives from Sharp, groSolar, SunPower, among others, discuss how their industry could get more attention from consumers and D.C.

ANAHEIM, Calif. — Convincing consumers and the government to investment in solar, widening product offerings and finding the right partners are some of the tips from executives who gathered at Solar Power International on Thursday to discuss their strategies for growth.

The title was “How to Survive the Solar Shakeout,” but the discussion among executives from FAFCO, groSolar, Sharp, SunPower and Suntech Power also touched on challenges faced by the solar industry as a whole.

The challenges, mainly, deal with how to make a compelling case for solar in the minds of consumers and political leaders. (Full Article)

NBA Brings League Pass To iPhone, Android; Out-Of-Market Package Runs $40

Thursday, October 29th, 2009

MocoNews.Net – Staci D. Kramer

The NBA is the latest league to launch live audio and video mobile apps-and the first to do it across multiple platforms at the same time. The apps include $40 NBA League Pass Mobile, with 40-plus out-of market games a week via mobiTV, that is supposed to go on sale in the iTunes App Store and Android Marketplace this morning, with BlackBerry to follow. NBA Digital GM Bryan Perez told mocoNews the league hopes to add in-market packages: “At some point, we will want to try and do a local in-market mobile package, coordinating with teams and regional sports networlks .” NBA Digital and MobiTV will share revenues or, as Perez puts it, “we both have a vested interest in signing up as many as possible.” (Full Article)

Cutting the Fat, and Cost, Out of Solar

Monday, October 26th, 2009

Greentech Solar – Michael Kanellos

Lose the rack, says Zep Solar. Where is that confounded module?

There’s a lot of metal in a solar array that doesn’t need to be there, as far as Zep Solar is concerned.

The company, which spun out of High Sun Engineering, has come up with a mounting system that eliminates a significant amount of the racking required to erect a solar system and in turn lowers the cost. Zep claims it can trim the price of a solar system by 50 to 80 cents per watt, a sizeable discount. A University of California study stated that residential solar cost $5.40 a watt after installation and incentives in 2008 and many installers quote $7 to $6 per watt as the going price. (Full Article)

M&A Heats Up In the Solar Biz

Friday, October 23rd, 2009

Earth 2Tech – Katie Fehrenbacher

The first U.S. solar IPO in a year could be coming soon, but the merger and acquisition market is what will be bringing in exits and cash for solar startups. Yesterday MEMC Electronic Materials, a company that makes silicon wafers for the solar industry, announced that it plans to buy up SunEdison, one of the pioneers of the solar as a service business model. Yesterday also Greentech Media reported that chip maker National Semiconductor has acquired power monitoring software maker Energy Recommerce. (Full Article)

Test the Wind Speed via iPhone and Mariah Power

Thursday, October 22nd, 2009

Earth2Tech – Katie Fehrenbacher

Apple’s iPhone has apps for Car 2.0, for home energy management and for fuel efficiency. Now here’s one for clean power that I wasn’t expecting to see: a wind speed tester courtesy of small wind turbine maker Mariah Power. Todd Woody profiles the app in the New York Times’ Green Inc. blog this morning, and says the application uses the iPhone’s microphone to capture the sound of the wind and then utilizes an algorithm to tune out the surrounding noise and calculate the wind decibel speed. (Full Article)

Mulling Wind Power? Check Your iPhone.

Thursday, October 22nd, 2009

The New York Times – Todd Woody

Thinking of putting a wind turbine in your backyard? Mariah Power is introducing a program that will let you measure the wind speed around your house by pointing your iPhone toward the sky.

The application uses the phone’s microphone to capture wind noise. It filters out ambient sound and an algorithm converts the result into a decibel rating that corresponds to wind speed, according to Bill Westerman, a principal at Create with Context, a Silicon Valley digital design company that developed the app for Mariah. (Full Article)

SAS joins with FLS Energy and groSolar to develop a second solar farm

Monday, October 19th, 2009 – Syanne Olson

In a rather depressed North Carolina economy, SAS, groSolar and FLS Energy have come together and announced the joint development of a second solar farm on SAS’ Cary, NC, headquarters. The estimated March 2010 completion of the project will generate around 1.9 million kilowatt-hours annually, which provides enough energy to power over 200 homes.

“This project is more proof that solar power is an economically viable energy source for America,” said groSolar CEO Jeff Wolfe. “We applaud SAS for recognizing that environmental preservation can be coupled with economic gain through solar energy implementation.” (Full Article)

Sometrics Raises $4 Million For Social Analytics And Advertising Platform

Friday, October 16th, 2009

Tech Crunch – Robin Wauters

LA-based Sometrics has secured a Series B round of venture capital, led by Walt Disney Company-affiliated Steamboat Ventures and joined by previous investors The Mail Room Fund and Greycroft Partners. In total, $4 million was injected into the fledgling company, we’ve learned.

That brings the total invested in the startup to $5.55 million . The first round was raised back in May 2008. It was the first investment made by The Mail Room Fund, a joint venture fund established by William Morris Agency, Accel Parners and Venrock.

Sometrics is one of many companies looking to optimize the way social networks, gaming platforms and virtual worlds are being monetized. The startup markets tools that allow publishers and brands to manage ad inventory across social web platforms, optimize campaigns through audience analysis and targeting, as well as gain ‘social intelligence’ about the performance of those campaigns through detailed analytics. (Full Article)

Innotas Hits Sales Sweet Spot With InsideView Company Improves Reach to Target SMB Market, Efficiently Accelerates Top-Line Sales Growth by 150%

Thursday, October 15th, 2009 – Marketwire, Press Release

SAN FRANCISCO, CA — (Marketwire) — 10/15/09 — InsideView today announced that Innotas, the only on-demand IT governance solution on the market, has successfully deployed SalesView, InsideView’s award-winning sales intelligence solution.

In the year since Innotas began utilizing SalesView, the company has achieved more than 150% growth in year-over-year revenue, as well as tremendous increases in call volume and customer transactions.

SalesView intelligently discovers sales opportunities across both traditional editorial sources and social media. It then delivers this accurate, relevant and timely business insight directly to sales reps within their CRMs and mobile devices. Innotas based its decision to deploy SalesView on the easy integration with its existing Salesforce CRM, as well as SalesView’s critical ability to help Innotas better reach its target SMB market. SalesView helped Innotas create a systematic way to manage sales territories more effectively and deliver improved information and visibility into opportunities. The application also simplified the prospecting process and improved cross-selling with Innotas’ existing customers. (Full Article)

groSolar Launches groEnergy Watch Monitoring System

Wednesday, October 14th, 2009

Renewable Energy World – Press Release

Plug-n-play device and software allow web-based monitoring of PV systems

White River Jct., VT – How do people know if their solar electric system is working? How do groSolar installers and dealers know that the systems they have sold to home-owners are working properly? How much energy has your solar electric system generated? How much C02 has your solar system offset? How does the weather impact production?

To help homeowners and dealers answer these and other common questions, national solar energy leader groSolar today announced its launch of a new, proprietary monitoring system for solar-electric systems, groEnergy Watch.

“groEnergy Watch gives me an easy way to watch my solar productivity from any web connection,” said groSolar residential customer Bruce Killian. “It’s also been a great way to teach myself and my friends and family about the impact of solar power in terms of C02 offsets including the equivalent in gallons of oil and gasoline saved.” (Full Article)

groSolar and Zep Solar to revolutionize residential PV installation

Tuesday, October 13th, 2009

Renewable Energy World – Press Release

Patented, frame-integrated mounting/grounding system to be unveiled at Solar Power International 2009 in Anaheim, CA

White River Jct., VT – National solar energy leader, groSolar, today announced its North American distribution partnership with Zep Solar, manufacturer of the world’s first auto-grounding, drop-in mounting solution for PV modules.

“We designed the Zep System to enable ultra-fast installation of solar panels, while simultaneously enhancing the safety and aesthetics of the overall array,” said Zep Solar CEO Jack West.” The end result is a system that cuts the total installation time in half, thereby dramatically reducing the price of solar power to homeowners. We’re proud to bring this innovation to market in partnership with groSolar.” (Full Article)

MobiTV Selects Media Excel for iPhone Live Sports Applications

Friday, October 9th, 2009

MediaExcel – Press Release

Austin, TX – MobiTV has selected Media Excel’s Hera 4000 mobile TV transcoder appliance for live sporting events delivered to the iPhone.

The adoption of the Hera 4000, the latest and greatest in Media Excel’s line of video appliances,
broadens the multi-year partnership between the two companies. For the past two years MobiTV
has used Media Excel’s HERA video transcoding appliances for MobiTV’s live programming
delivering live mobile TV over 3G for multiple carriers and millions of subscribers.

Paul Scanlan, President of MobiTV said, “We are very pleased with Media Excel, they have been a great partner for the last few years and our relationship is now strengthening further.” MobiTV has launched 3 new live sports applications on the iPhone, with major media brands over the past 45 days. The applications all achieved “Top 10” status in the Sports Category of the App Store. (Full Article)

Qualcomm Unveils Pocket Mobile TV Player

Thursday, October 8th, 2009

Wall Street Journal – Don Clark

Qualcomm Inc. is trying a new strategy to jump-start the nascent market for mobile pay TV-going direct to the consumer.

The chip maker’s FLO TV subsidiary operates a U.S. network to broadcast TV programming to portable devices. Up to now the service has been available on specially equipped cellphones from AT&T Inc. and Verizon Wireless, adding around $15 to users’ cellphone bills. Late Tuesday, however, Qualcomm announced plans for its own pocket-sized device that is strictly for watching TV on the go.

FLO TV Personal Television, as the product is called, is expected to be offered by retailers this holiday season at a suggested price of $249.99. Qualcomm also will offer its own programming service, with packages expected to cost $5 to $15 a month.

The new effort is likely to run into skepticism, in view of the adoption rate for subscription mobile TV so far and competition. MobiTV Inc., a company based in Emeryville, Calif., has been offering a service that uses conventional cellphones.

John Fletcher, an analyst at the market-research firm SNL Kagan, estimates MobiTV subscribers will reach seven million this year, or about 2% of all U.S. cellphone users. He estimates FLO will have about 350,000 users, or a fraction of a percent.

Mr. Fletcher notes that Americans have tended to shy away from buying conventional portable TVs, which have the advantage of free content over FLO’s paid offering.

But Bill Stone, FLO TV’s president, says it offers an array of content that is available on cable TV but not over-the-air broadcasts. A bigger hurdle, he argues, is that people simply aren’t aware of its offerings. By going direct to the consumer, FLO TV has “a lot more control over our destiny and our messaging,” Mr. Stone said.

One advantage for a dedicated device is that TVs tend to be a shared resource where cellphones are seen as personal, Mr. Stone added. Parents and kids, might hand a TV back and forth as different kinds of shows air, he said.

Qualcomm, though now known for chips, has had forays in hardware before. The San Diego-based company offered its own cellphones early in its history. Last November, Qualcomm announced that it had developed a design for a home computing device that uses its cellphone chips rather than PC components.

Qualcomm said the new Personal Television device has a touch-screen display that measures 3.5 inches diagonally and weighs just over five ounces.

Write to Don Clark at

Oracle(R) CRM On Demand and Siebel CRM Customers Tap Into Social Intelligence With InsideView Smart Cloud(TM)

Thursday, October 8th, 2009

TMC Net – Press Release, Market Wire  

(Market Wire Via Acquire Media NewsEdge) SAN FRANCISCO, CA — (MARKET WIRE) — 10/08/09 –InsideView, an Oracle® PartnerNetworkand Oracle CRM On Demand Inner Circle member, today announced significantenhancements to its integration of SalesView with both Oracle CRM On Demandand Siebel CRM applications in support of Oracle’s Social CRM initiative.

InsideView’s award-winning Sales Intelligence application, SalesView,discovers sales opportunities across both traditional editorial sources andemerging social media and presents them natively within CRM applicationsfor optimum usability. The enhancements to SalesView include expandedcoverage for international companies as well as small and mid-sizedbusinesses (SMB), all powered by the InsideView Smart Cloud(TM) platform.

The InsideView Smart Cloud makes SalesView the first sales intelligencesolution to allow plug-and-play addition and validation of content. (Full Article)


Wednesday, October 7th, 2009

InsideView – Press Release

Sales 2.0 Leader Continues Impressive Expansion of Customer Base and Revenue

San Francisco, CA (Marketwire – October 7, 2009) – InsideView, Inc. today announced impressive business momentum through the third quarter of 2009 with revenue growth of 294% over the third quarter of 2008.

During the third quarter, InsideView announced new partnerships with best-of-breed information providers for its award-winning sales intelligence solution, SalesView, and saw significant growth across all measurements of revenue, customers and users.

Financial highlights from InsideView’s third-quarter performance include:
• 163% bookings growth over same quarter last year
• 294% revenue growth over same quarter last year
• 250% customer growth over same quarter last year
• 235% seat growth over same quarter last year

“InsideView’s third-quarter growth extends our industry leadership and is another indicator of the incredible potential for Sales 2.0 solutions,” said Umberto Milletti, CEO of InsideView. “InsideView’s sales intelligence solution has become one of the premier resources for sales teams to improve their productivity and overall performance. Our rapid growth reflects the need in the sales industry for innovative tools such as SalesView, which provide the ability to stay atop of, understand and effectively use the ever-increasing amount of information being added to the Web.” (Full Article)

Smart lights: Menlo Park company addressing energy drain

Wednesday, October 7th, 2009

The Almanac – Sean Howell

HID Labs is trying to bring an ancient lighting technology up to date.

The difference between today’s manufacturing plants and those of the 1940s is night and day. Sophisticated robots that swivel and bend and do most everything else wheel around the floor, replacing men in overalls. Factories that used to produce Packards are now popping out Priuses.

The lights that illuminate those warehouses, however, have not changed much in the last 70 years. They are “high-intensity-discharge” (HID) bulbs, and they produce luminescence through a simple design: electricity flowing between two electrodes in a glass chamber. If that description doesn’t do anything for you, look up the next time you’re in a Costco. Like most manufacturers and “big-box” retailers, that’s what the company uses to light its stores.  (Full Article)

Smart lights: Addressing energy drain

Tuesday, October 6th, 2009

The Almanac – Sean Howell, Almanac Staff HID Labs is trying to bring an ancient lighting technology up to date.

The difference between today’s manufacturing plants and those of the 1940s is night and day. Sophisticated robots that swivel and bend and do most everything else wheel around the floor, replacing men in overalls. Factories that used to produce Packards are now popping out Priuses.

The lights that illuminate those warehouses, however, have not changed much in the last 70 years. They are “high-intensity-discharge” (HID) bulbs, and they produce luminescence through a simple design: electricity flowing between two electrodes in a glass chamber. If that description doesn’t do anything for you, look up the next time you’re in a Costco. Like most manufacturers and “big-box” retailers, that’s what the company uses to light its stores.

“Literally lightning in a bottle” is how Kurt Buecheler, vice president of sales for Menlo Park-based HID Labs, describes the primitive technology. HID lights are so effective, producing a high-wattage beam that closely resembles sunlight, that the companies that use them are loathe to switch to anything else. (Full Article)