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In the News


News from May, 2009

Industry Perspectives: Q&A with Sometrics CEO Ian Swanson

Tuesday, May 26th, 2009

Inside Facebook – Jessica Lee

As we continue our look at the Facebook Platform monetization ecosystem, today we turn our attention to Sometrics, a social analytics and monetization platform that helps developers optimize across advertising and offer networks. We recently spoke with Sometrics CEO Ian Swanson about his view of the monetization landscape on the Facebook Platform and Sometrics’ approach to the market.

Inside Facebook: Thanks for your time, Ian. Can you start by giving our readers some background on how Sometrics began?

Ian Swanson: Our business started as an advertising solution for banner advertisements. In June 2008, we started talking to publishers on MySpace and found out that the majority of revenue, 95 percent, was coming from direct payments and offers, and only five percent was coming from banner ads. We asked: Can we target offers and optimize offer networks? And so we started building a solution by the end of July 2008, ran the first test of users in December, and launched a beta version in March. (Full Article)


InsideView Named to JMP Securities’ Hot 100: Best Privately Held Software Companies List

Wednesday, May 13th, 2009

Marketwire – Press Release

Record Growth in Q1 2009 Underscores Broadening Recognition for InsideView and Establishes SalesView as the Fastest-Growing Sales Intelligence Application

SAN FRANCISCO, CA– (Marketwire – May 13, 2009) – InsideView today announced that it has been named to the JMP Securities Hot 100 List of best privately held software companies. JMP Securities, a San Francisco-based investment bank, stated in its annual report, “One powerful trend in application software is the emergence of a new breed of sales and marketing (or smarketing) automation tools. Particularly in an environment where new leads are precious, smarketing companies like Eloqua, Genius.com, Jigsaw, InsideView, Marketo, and others are finding an eager reception for their offerings.”

This recognition comes at the heels of another record quarter for revenue growth and new customer acquisitions for InsideView. (Full Article)


MobiTV Expands Sports Content

Tuesday, May 12th, 2009

Mobile Marketer – Dan Butcher

After powering NCAA March Madness On Demand via the CBS Sports Mobile iPhone app, MobiTV has expanded its on-deck sports content.

MobiTV, which powers the mobile television platforms of carriers such as AT&T, Sprint, Alltel and U.S. Cellular, features ESPN Mobile TV programming, live coverage of special events such as the recent Kentucky Derby, various NCAA sports, NBA playoff games and MLB games.

“MobiTV is dedicated to delivering compelling programming to its subscribers, through relationships with great content providers,” said Ray DeRenzo, chief marketing officer of MobiTV, Emeryville, CA. “ESPN is one of those relationships.

“Through a mix of live, made for mobile and VOD content, this means a line-up that includes sports, news, music and primetime programming,” he said.

MobiTV has more than 6 million subscribers and is currently compatible with 208 mobile devices. The company has two of the top ten apps among AT&T subscribers. (Full Article)


InsideView Now Crawls Twitter For Business Information And News

Monday, May 11th, 2009

TechCrunchIT – Leena Rao

InsideView, a service that mashes up social data for enterprises to increase sales productivity, is now integrating Twitter into its feed. The company’s flagship product, SalesView, crawls through more than 20,000 web sites, social networks and databases including Facebook, LinkedIn, Hoovers, Reuters, and SEC filings, to give businesses valuable information that will aid sales operations with helping develop and maintain leads and clients. InsideView(Full Article)


InsideView Harnesses Twitter to Power Sales

Monday, May 11th, 2009

Yahoo! Finance – Press Release

SalesView’s Buzz Tab Brings the Power of Real-Time Social Media Monitoring on Twitter, Google Blogs Search and Compete.com Directly to All Major CRM Applications

InsideView today announced the immediate availability of real-time social media monitoring on Twitter and Google Blog Search along with Compete.com Web statistics, in all major Customer Relationship Management (CRM) applications through the company’s leading Sales 2.0 application, SalesView. The new SalesView “Buzz tab” is the first instance across all platforms where intelligence gleaned from Twitter and other forms of social media are accessible directly within a CRM application, providing a more comprehensive view of prospects and customers. Sales professionals can now listen in real-time to social conversation and buzz around their target accounts to uncover new customer engagement opportunities faster, without leaving their CRM. (Full Article)


Aravo Risk can keep your suppliers from driving you off a cliff

Wednesday, May 6th, 2009

VentureBeat – Dean Takahashi

As the economic crisis has shown, running a company is risky business and executives don’t have enough tools that can help them steer clear of catastrophes. But supply chain software maker Aravo is launching a software service today that can help companies reduce their risks.

If the economic downturn has weakened a key supplier, this software will rate how stable or shaky that company is. And it will recommend that you find a second source, and then rate that company as well. The idea is to help companies examine their entire supply chain to find hidden risks.

Do companies need this in an age of global transparency? Ask Mattel, which didn’t know that its Chinese toy suppliers were getting dangerous lead paint from sub-par contractors. Aravo Risk, as the service is called, exists because the world isn’t perfect, said Tim Albinson, chief executive of Aravo in San Francisco. (Full Article)


SaaS Startup Attacks Supply Chain Risk

Wednesday, May 6th, 2009

Managing Automation – Jeff Moad

Aravo Solutions, a small startup provider of SaaS-based tools for supplier management, today released an application that lets manufacturers continuously monitor and mitigate supplier-caused risk.

Aravo Risk, a SaaS-based offering, automatically collects information such as the financial health of suppliers, their performance levels, and geopolitical risk. The information is gathered from a wide variety of sources, including supplier-provided data and third-party sources. The Aravo Risk tool provides visibility into the data through real-time, role-based dashboards. The tool also can trigger notifications and workflows when risk exceeds acceptable levels.

The company developed Aravo Risk, Aravo CEO Tim Albinson told Managing Automation, in response to two trends common to global manufacturers: increasing dependence on global suppliers and a rapidly rising number of problems that can disrupt supplies, including increasing regulation and financial troubles at suppliers. (Full Article)


Aravo Announces Aravo Risk: A 360° Solution for Managing Supplier Risk

Wednesday, May 6th, 2009

Reuters – Press Release

New Aravo SIM-based Application Helps Global Enterprises Proactively Reduce Risk; Leverages SaaS to Reduce Deployment and Maintenance Costs

Aravo Solutions, the leading provider of on-demand Supplier Information Management (SIM) software and services, today announced Aravo Risk, a comprehensive SaaS solution that provides a 360 approach to supplier risk management. Aravo Risk reduces the possibility of catastrophic supplier failures and supply disruptions, improves supplier performance management, and enhances supplier compliance initiatives. It is based on the flagship Aravo SIM application, which serves as the single source of truth for supplier information by centralizing and integrating multiple sources of data – from internal and external stakeholders, across disparate IT systems, and from 3rd party data enrichment. The Aravo Risk application builds on that foundation by enabling users to measure customized risk metrics for each of their suppliers, to monitor risk indicators via automated alerts and an executive dashboard, and to mitigate supplier failure by triggering automated workflows that drive contingency planning. (Full Article)