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In the News

News from November, 2008

Windspires inspire

Tuesday, November 18th, 2008

Pair of developers hope wind turbines catch on in state’s massive coastal region

Two area entrepreneurs hope the introduction of a Windspire, an alternative wind-energy resource, at an eastern North Carolina development, will inspire homeowners and businesses to consider using green-energy sources.

Addie Randall and Jeremy Peang-Meth, developers of Cedar Shores, a waterfront community on the Albemarle Sound, recently installed a Windspire at one of the community’s storage sheds.

Peang-Meth, an architect/contractor by trade, said the Windspire was installed at the shed as an experiment to determine how much energy it may be able to produce.

Randall and Peang-Meth eventually intend to move the Windspire to the community’s clubhouse and install one or two additional Windspires to provide power to the building.

Peang-Meth and Randall said their involvement with Mariah Power, creator of the Windspire, started with a phone call of inquiry about the Windspire system. (Full Article)

MongoNet Releases New Web-Based Version of its “Open PDF Scanning” Solution

Tuesday, November 18th, 2008 – MongoNet Press Release

MongoNet Inc. is pleased to announce the launch of a ground-breaking new “open PDF scanning” service — MongoSCAN — which enables users to instantly scan hardcopy documents, such as signed contracts and agreements, to any email address using ordinary fax machines.

“MongoSCAN puts PDF scanning functionality into the world’s existing fax network. Now, all 130 million ordinary fax machines can send documents directly to any of the world’s two billion email addresses, with no additional software or hardware required,” said Matt Henry, Founder, CEO and Inventor of MongoNet’s patented, open PDF scanning concept.

MongoSCAN is the new Web-based consumer version of MongoFAX, the company’s popular branded PDF scanning service for the enterprise. Consumer demand for a pay-per-use version of MongoFAX prompted the company to develop MongoSCAN. The new PDF scanning solution is ideal for time-sensitive, paper-based business transactions where the sender lacks access to a scanner but has access to a traditional fax machine. MongoSCAN opens up a new channel of document delivery, providing a more immediate and affordable solution than courier or overnight delivery services.

MongoSCAN is distinctly different from other fax-to-email providers. The system is open – anyone can scan to anyone without the need for personal fax numbers. Additionally, users are not required to sign up for an account, pay a monthly fee or install any software. Senders can also add a subject line and name their PDF attachments. This is significant because, worldwide, fax machines outnumber working scanners by a ratio of about five-to-one, respectively. MongoSCAN’s service enables time-strapped consumers to adapt familiar fax technology to their unique document delivery needs. (Full Article)

Sometrics measures ad effectiveness on the social Web, says founder Ian Swanson

Thursday, November 13th, 2008

New tools from a wide range of companies including incubator Betaworks (with its new product, Chartbeat),  Lotame, Kissmetrics, Kontagent and Sometrics Inc. are delivering the ability to analyze Web 2.0 sites in much more depth than traditional statistics, such as page views and unique monthly visitors. The new tools measure very specific audience demographics, user behaviors and levels of engagement. There are so many new tools that Dave McClure, the former PayPal Inc. executive who is now an angel investor, recently held a day-long conference called Startonomics and featured analytics aimed at startups, which are under increasing pressure from investors to produce measurable results.

In this Behind the Money video interview, Sometrics co-founder and CEO Ian Swanson talks about these trends and about his company’s new tools for the social Web, which are aimed at measuring brand perception and advertising effectiveness. Sometrics’ backers include the Mail Room Fund and Greycroft Partners LLC.

Click here to watch video 

Mariah Power’s Windspire(R), Vertical Axis Wind Turbine, Receives ‘Best Of What’s New’ Award in Popular Science, December 2008 Issue

Tuesday, November 11th, 2008

MarketWatch- Press Release 

Mariah Power (, manufacturer of the Windspire(R), a residential and commercial wind power appliance, was recognized in “Best of What’s New” in the green tech category by Popular Science in its December 2008 issue. The Windspire is a 30-foot-tall, propeller-free, vertical-axis wind turbine designed for harnessing wind power in urban, suburban and rural locations for residential and commercial use. Each year, Popular Science reviews thousands of new products and innovations and chooses the top 100 winners across 11 categories for inclusion in its annual “Best of What’s New” issue, the most-read issue of the year. To win, a product or technology must represent a significant step forward in its category.

This award comes on the heels of the company’s announcement of its first volume manufacturing facility in Michigan that will be up and running next year, and the first multi-unit commercial installation of six Windspires at Devon Bank (,  the first “green bank” in the Chicago, Illinois area. (Full Article)

Solar firms to bring in new jobs

Friday, November 7th, 2008

Despite a bleak economy, two established solar energy companies are opening facilities in the Grass Valley area, leasing thousands of square feet of building space and creating new jobs, their executives told The Union.

In one case, KACO Solar USA, is opening a engineering and logistics facility once used by a solar company that left the area last year for Rocklin— SMA America.

“Solar left, and now it’s back,” said Vince Lucia, KACO’s vice president of operations, referring to KACO reoccupying SMA’s facility in the Loma Rica industrial area. “We will be doing development and logistics in Grass Valley and growing at a rapid rate — typically 35 percent a year.”

San Francisco-based KACO Solar USA is leasing 7,500 square feet of space at 12438 Loma Rica Drive and expects to double the space in a year. The staff will grow from 7 to 12 workers within five months and should grow to 20 during the next three years, according to Lucia.

In the other expansion, groSolar is leasing a 10,000 square foot space at 900 Golden Gate Terrace.

“We’re starting up a California operation,” said John Berdner, vice president of technology for the Vermont-based company. (Full Article)

Big Companies Want Software that Works

Thursday, November 6th, 2008

Cheerleaders of online software probably hope more big corporations will mimic General Electric’s approach to the latest trend in software delivery.

GE last month began using online software—where businesses access applications over the Internet instead of on server computers operated by their information-technology departments—from Aravo Solutions to manage information from about 500,000 or so of its suppliers. It’s not the first time the Fairfield, Conn., conglomerate has turned to the technology, sometimes called “software as a service.” GE also uses online software for applications that allow employees to collaborate and share information online.

GE says that in choosing Aravo’s system, it focused more on quality of the service itself, rather than how it would be delivered. (Full Article)

MobiTV begins European re-transmission

Thursday, November 6th, 2008

Platform ‘beachhead’ to pave the way for renewed Euro managed content offering.

MobiTV says the rollout of its Optimised Delivery Server (ODS) in Europe will eventually allow it to offer more comprehensive and ambitious streaming TV services.

The company, which pulled out of Europe 18 months ago (having managed mobile TV services for the likes of 3 and Orange), is now taking steps to establish new relationships with operators and broadcasters alike.

Speaking to ME, MobiTV’s European managing director Anders Norström said: “We are taking on Europe again, but this time with a more solid platform that will help us trampoline into the market.

It’s a fresh start and we expect to ramp quickly.”

The company is striking out from its Stockholm engineering facility, which Norström says has enabled it to address one of its main issues from the first foray into Europe, which was that technical support for its customers was always an eight-hour time difference away in the Californian HQ.

In an industry as young as mobile content it’s unusual to find a company that’s even five years old, let alone ten, but it’s the latter anniversary that mobile TV pioneer MobiTV will be celebrating next year. (Full Article)

General Electric signs on with a San Francisco startup

Tuesday, November 4th, 2008

Startups all over Silicon Valley are cutting costs, but one, at least, claims to be doing well.

Aravo CEO Tim Albinson said Wednesday that General Electric–Aravo’s biggest customer yet–is using Aravo’s software to manage relationships with more than 500,000 of its suppliers in six languages.

The software acts as an online hub between GE and its suppliers and manages a long list of information about the suppliers–their product catalogs, certifications, licenses, insurance information and so on.

Albinson founded Aravo in 2000, “just before the lights went out,” he said, and the startup struggled to grow and gain customers through the dot-com bust.

His first idea was to create a business-to-business exchange where companies could barter for supplies, he said, but that changed after he found that he had no good way to manage the information he needed about the exchange’s members.

He has now raised around $22 million through individual investors, including the Charles Schwab family’s Big Sky Partners and the Getty family, and has tripled Aravo’s workforce since last year. The company is still hiring. (Full Article)

SuccessFactors Taps InsideView to Add Social Web Intelligence to Sales Process

Tuesday, November 4th, 2008

Marketwire – Press Release

SalesView Helps SuccessFactors to Better Prioritize and Target Leads

SAN FRANCISCO, CA–(Marketwire – November 4, 2008) – InsideView today announced that SuccessFactors, the global leader in on-demand performance and talent management solutions, has implemented InsideView’s unique on-demand business search and intelligence application, SalesView, throughout their sales organization to tap into more C-level connections and increase overall sales productivity. SalesView is one of the first true socialprise applications, designed to bring together intelligence from subscription-based sources and the rich, unstructured information living on the social Web directly into existing CRM applications to drive sales results.

SuccessFactors considered a number of applications before bringing InsideView’s socialprise application on board. Ultimately, the company selected SalesView due to the product’s ease of use as well as unique features, such as alerts on key business events and connections to prospects garnered from the social Web relevant to SuccessFactors’ core sales efforts. Additionally, a key determinant in the selection was the InsideView mash-up with Oracle CRM On Demand, the CRM solution currently used by SuccessFactors. (Full Article)

Sometrics Unveils New Rich Media Ad Units for the Social Web; Units Measure Brand Perception, Ad Effectiveness

Monday, November 3rd, 2008

Giving advertisers a cost-effective way to acquire brand intelligence that will help them increase ROI across the board, Sometrics ( today unveiled new rich media ad units for the social web that will measure brand perception and ad effectiveness. The company made the announcement at the ad:tech digital marketing conference, which kicked off today in New York.

The move expands the value of the social web for advertisers, by harnessing Sometrics’ targeting and measurement capabilities to turn highly engaging social ads into a resource for gaining insight a company can use to make all of its advertising (TV, print, online) more effective.

Sometrics’ new ad units let advertisers target video and other ads based on user demographics and social interests, within social networking and other community sites. Using incentives designed to appeal to the particular audience – like extra points for someone playing an online game – Sometrics encourages people to view the ad and to answer questions about the ad and the brand, ensuring a high level of engagement with the ad itself.

Those questions will measure brand awareness, attitude, favorability, purchase intent and brand preference. Sometrics will couple that brand perception data with user demographics like age, location and gender, along with interests and social actions – to give advertisers a significant amount of actionable intelligence that will help them better understand their audiences and identify which messages are successful.  (Full Article)