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In the News

News from July, 2008

With New Partnership, Application Developers Using zembly Now Have Access to Sometrics Social Analytics

Thursday, July 31st, 2008

Sometrics Will Give zembly Developers the Most Relevant Audience Analysis Available, and Tools to Use That Data to Build Thriving Communities

— Developers using zembly ( to create and publish social applications will now automatically receive Sometrics ( social analytics data to help them understand their audiences and boost traffic and revenue, both parties announced today.

All apps built with zembly will have analytics enabled by Sometrics’ groundbreaking social analytics solution, which was created expressly to track and analyze traffic, demographics, interests and actions within the social web. Sometrics goes beyond typical analytics to track social actions after ads are served, helping developers know exactly who’s engaging and optimize their ad networks accordingly to increase revenue.

zembly is the world’s first development environment for Facebook, OpenSocial, Meebo and other social platforms. At, the act of creating applications is itself social–working together with friends and thousands of other people, users reuse pieces within zembly and on the web to create social applications. Once an application is ready to be deployed, zembly hosts and scales it to any number of users. zembly is a service of Sun Microsystems.

Sometrics is a cross-platform, one-stop-shop, aggregating data from any social networking or community-based site, big or small. zembly developers will start seeing the Sometrics analytics data in the coming weeks. (Full Article)

Software Sales Veteran Greg Brush Joins InsideView

Monday, July 28th, 2008

Brush to Lead Growing Sales Team and Build on Customer Momentum

InsideView today announced that Greg Brush, an experienced leader in multi-channel enterprise sales, has joined the company as vice president of sales. In his new role, Greg will help to increase sales of InsideView’s unique on-demand business search and intelligence applications as the company expands into new markets.

Brush brings close to 20 years of enterprise software sales experience, having led the expansion at high-growth companies of all sizes. Prior to joining InsideView, Brush served as vice president of sales at Movaris, where he created significant sales momentum and growth that contributed to the company’s acquisition by Trintech. Before Movaris, he was director of sales at Hyperion Solutions (now Oracle) in both national and strategic regional roles, and he served in various sales executive and management positions at Siebel Systems. Greg has also held senior sales positions with Pure Software, where he was recognized as a key contributor in the rapid revenue growth that led to a successful IPO in 1995 and subsequent acquisition by Rational Software (now IBM). He began his career with Oracle Corporation, where he was consistently recognized as a top revenue contributor.
“We are extremely pleased to welcome Greg to the InsideView executive team as we look to take advantage of the strong interest in our business search and intelligence offerings,” said Umberto Milletti, CEO and cofounder of InsideView. “Greg’s extensive experience will contribute greatly to the momentum behind InsideView as we enter into new customer segments. Greg’s a proven sales expert and brings a strong strategic sales acumen that will help take InsideView to the next level.”

Brush’s appointment comes at a time of strong customer momentum for InsideView. More than 100 customers have embraced the company’s flagship sales intelligence application, SalesView, with 30 customers added during the last quarter. SalesView aggregates real-time information from across the social Web and combines it with enterprise customer data to provide the most up-to-date, actionable intelligence. Brush will lead the overall sales efforts for SalesView as well as spearhead market introductions of forthcoming InsideView products.(Full Article)

Insideview Delivers Socialprise To All Landslide Customers

Monday, July 28th, 2008

Landslide Technologies Leverages the iView Platform to Fully Embed Business Search and Intelligence

InsideView today released SalesView for Landslide™, a fully bundled business search and intelligence application available to all Landslide Technologies customers. InsideView and Landslide share a singular focus on generating sales results from the ground up by helping individual salespeople.

SalesView is one of the first true examples of a socialprise application, designed to leverage social data in the enterprise by bringing the insights gained from both subscription-based and user-generated sources to drive sales results. Landslide’s Sales Workstyle Management offering is the first sales management tool designed to directly help individual salespeople close more deals.

Landslide leveraged InsideView’s iView platform APIs and mash-ups to integrate SalesView into their Sales Workstyle Solution in a matter of weeks. SalesView business search and intelligence is now available to all Landslide customers as an embedded, “always-on” application. As a result, Landslide customers can now better aggregate, sort and prioritize both subscription-based and social media data in order to find the most up-to-date, actionable intelligence.

“With InsideView’s socialprise application, Landslide’s customers can now leverage data on the social Web to quickly identify opportunities, get a jump on competitors and speed up their sales cycle,” said Jill Konrath, author of Selling to Big Companies. “The InsideView/Landslide partnership brings immediate value to sales and marketing teams.”

“Our collaboration with InsideView highlights our commitment to salespeople,” said Razi Imam, CEO and founder of Landslide Technologies. “This partnership, combining the selling power of Landslide with InsideView’s business search capabilities, gives the salesperson an unprecedented advantage over their competitors.” (Full Article)

Award Winning Tech Leader Selects SYSPRO ERP Solution

Tuesday, July 22nd, 2008

Solaicx Chooses Pragmatic, but Visionary Software over Larger Suppliers

SYSPRO, a provider of visionary ERP for the manufacturing pragmatist, today announced that the company has won a significant deal to provide an ERP solution for Solaicx, an award-winning manufacturer of silicon ingots and wafers for the solar industry. Solaicx was recently named winner of a 2008 Managing Automation Progressive Manufacturer award for solar manufacturing innovation and is shipping to leading solar cell manufacturers from its facility in Portland, Ore.
SYSPRO continues to prevail among small- to mid-sized businesses in the manufacturing sector, where it has amassed more than 14,000 global customers. Solaicx is typical of the rapid-growth enterprises seeking SYSPRO’s pragmatic, but visionary software solutions, and will deploy SYSPRO order management, financials and manufacturing solutions. (Full Article)

groSolar & Winn Development Partner To Reduce Energy Costs For Low Income Families

Monday, July 21st, 2008

groSolar, the Vermont-based North American leader in value-added distribution, residential and commercial sales of solar power systems, has contracted with Winn Solar LP, a division of WinnDevelopment, one of the largest affordable housing developers in the U.S., to install 831 kW of solar electric systems at multiple sites in Connecticut and Massachusetts. The systems will provide solar electricity to these affordable properties, and will be completed in 2008.

“groSolar is very pleased to be able to perform this difficult, multi-site project,” according to Jeff Wolfe, CEO of groSolar. “Winn Development has been very far-sighted in creating this opportunity, and is leading the affordable housing industry into solar. groSolar’s multi-state presence, secure PV supply, and construction expertise make this a perfect project for us.”

“WinnDevelopment is glad to partner with groSolar on this important project,” said Heather Clark of WinnDevelopment. “The addition of solar to these facilities will allow Winn to continue to provide truly affordable housing for the long term. groSolar has made the process of adding solar simple, providing all design, procurement, and installation services.”

The projects will use Evergreen Solar modules and inverters by SMA and SatCon. Systems will be installed on both flat and sloped roofs, and vary in size from 37 kW to over 248 kW. Systems received partial funding from the Connecticut Clean Energy Fund and the Massachusetts Technology Collaborative.

Sometrics and appssavvy Partner to Pair Social Analytics with a Direct Sales Team…

Thursday, July 17th, 2008

 to Match Brands and Apps Within the Social Web
Agreement Helps Create a Social Presence for Brands While Increasing Revenue for Developers; Both Companies to Discuss Partnership at SWAT Summit

Sometrics ( and appssavvy
( today announced a partnership that will increase revenue for developers while helping advertisers build their brands and pinpoint their audiences within the social web.

Both companies will discuss the new partnership today at SWAT Summit in San Francisco.

By pairing appssavvy’s direct sales team with Sometrics’ social intelligence – which is a one-two combo of analytics and ad serving, both designed specifically for the social web – the two companies are making it easy for developers to share their audience demographic information to help brands more effectively find and reach their audiences within social networking communities.

Starting today, developers working with Sometrics can choose to share with appssavvy basic analytic information about who’s using their apps and how – including audience demographics, traffic, interests and actions within the social web. appssavvy proactively seeks out advertisers who want to reach those audiences, significantly increasing a developer’s advertising revenue. (Full Article)

groSolar Acquires Chesapeake Solar

Tuesday, July 8th, 2008

North American Solar Energy Leader Strengthens Mid-Atlantic Base

groSolar, North America’s premier provider of solar energy solutions, announced today the acquisition of Chesapeake Solar, a leading installer of solar energy systems in the Mid-Atlantic region.

The acquisition makes groSolar one of the nation’s largest solar energy providers and extends the company’s reach, enabling groSolar to install more solar solutions on more homes and businesses in its effort to fight climate change and save customers money on energy costs.

“The missions of Chesapeake and groSolar are one and the same,” said groSolar CEO Jeff Wolfe. “The acquisition of Chesapeake will support our growth strategy and our commitment to deliver clean solar power in a cost effective way to as many consumers and businesses as possible. It made absolute sense to bring them into the groSolar family. The expertise of the people at the company will fortify our management team and enhance our ability to serve the market and create the industry.”

Richard Deutschmann and Jeff Gilbert founded Chesapeake Solar in 1999 as Chesapeake Wind & Solar LLC. They started the company based on their years of engineering experience and their passionate commitment to the development of renewable energy in the Mid-Atlantic region.

“We could not be more excited to join Jeff and the rest of the groSolar team,” said Deutschmann. “Given the incredible growth of the solar industry around the world, we think it is the right time to bring the regional strength of Chesapeake Solar into a company with the North American reach of groSolar. Our joining together will benefit Chesapeake, our past and future customers and, of course, the environment.” (read more)

Middle School, Police Station Getting Solar Panels

Monday, July 7th, 2008

Furnace Brook Middle School and the Marshfield police station will receive free solar energy systems from NStar as part of the Marshfield Energy Challenge.

The cost of the police station’s system is around $24,000, and the middle school will receive two systems, valued at $23,000 and $22,000. Each system consists of photovoltaic modules totaling 2,660 watts of peak power and has a life expectancy of about 25 years — though they can last much longer.

Besides providing energy from a renewable source, NStar spokesman Dennis Galvam that by being on display on two town buildings, the systems will educate citizens and encourage energy efficiency in Marshfield. The panels at the police department will be visible from the south-facing roof and from Parsonage Street. The systems at the middle school, though on a rooftop, will include some type of visual, such as a Webcam, Galvam said.

“We want to have an educational element for the students to get further educated on solar energy,” he said.

The Marshfield Energy Challenge is a pilot program designed to reduce peak energy use through energy efficiency, solar power and peak-demand control. NStar and the Massachusetts Technology Collaborative are investing $4 million to help Marshfield businesses and homeowners install energy efficient technologies in their homes and businesses.

Galvam said the two buildings were chosen after NStar and groSolar, the company contracted to install the panels, went to all the schools, the police station, town hall and pumping stations. (Full Article)