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In the News


News from May, 2008

The Mail Room Fund Delivers its First Investment

Thursday, May 15th, 2008

Social Analytics Company Sometrics Receives Seed Funding from The Mail Room Fund LOS ANGELES

The Mail Room Fund, a seed level investment consortium formed by Accel, Venrock and the William Morris Agency in March 2008 announced today that it has completed its first investment.  The Mail Room Fund led the seed round for Los Angeles-based Sometrics; AT&T and Greycroft Partners have also co-invested along with The Mail Room Fund in this first investment.

Sometrics, founded in October 2007, is a fast-emerging leader in analytics tracking and measurement for publishers and developers of applications and services deployed on social networks such as Facebook, MySpace, Bebo and others. The traffic, demographic and conversion details provided by Sometrics allow developers to better understand their customers and make design tweaks geared towards increasing traffic and, therefore, advertising revenue. While still in Beta, Sometrics has over 500 developers using its analytics tools across multiple social networks.

“Led by an impressive group of founders, Sometrics has already achieved significant success,” said Richard Wolpert, managing director of The Mail Room Fund.  “The Los Angeles area is fertile ground for startup companies and we are proud to play a role in helping grow and mature this market.”

“Understanding your audience is core to a company’s success, but not easily achieved,” said Ian Swanson, CEO and Co-founder of Sometrics.  “After less than a year, we have already seen impressive results from our beta testers and continue to grow at a rapid pace. We look forward to working with The Mail Room Fund and Greycroft, leveraging their extensive expertise and collective network to further our business.”

With the initial seed investment, Sometrics will add Richard Wolpert as its newest board member.


AspenAir, KeyTech, and Linkage Biosciences Selected as “Most Valuable Presenters” at 2008 Venture Vineyard in Santa Rosa

Thursday, May 8th, 2008

AspenAir, KeyTech, and Linkage Biosciences Selected as “Most Valuable Presenters” at 2008 Venture Vineyard in Santa Rosa

Improve lives, earn profits, create jobs. With these goals in mind, three companies made the grade as the “Most Valuable Presenters” at the 2008 Venture Vineyard venture capital forum at the Hilton Sonoma Wine Country Hotel in Santa Rosa, California on April 30, 2008.

KeyTech LLC (www.elementx.com) of San Rafael was selected as the “North Bay Region Most Valuable Presenter.”

AspenAir (www.aspenairinside.com) of Martinez and Linkage Biosciences, (www.linkagebio.com), of San Francisco, shared the overall award of “Most Valuable Presenters.”

More than 30 companies competed for the honor during a day packed with presentations from early stage companies from throughout the western U.S seeking qualified equity capital.

Each company participated in rigorous screening and coaching prior to showcasing the merits of their ventures during a 15 minute presentation session before panels of active, accredited angel and venture capital investors and industry experts. The top six were selected to compete in the finalist showcase.

KeyTech captured the attention of the audience and panelists with a patented, kiosk-based solution to a problem that many have: 24/7 key duplication. Aspen Air is tackling the indoor air purification market with a line of patented air filtration products that fit into existing HVAC units. Linkage Biosciences is capitalizing on its founder’s work with the Human Genome Project to dramatically improve and expedite complex genetic testing to identify a variety of disease characteristics.

The Most Valuable Presenters were selected by a panel of investors including:

•    Steve Rothenberg, North Bay Angels;
•    Cliff Detz, North Bay Angels;
•    Mike Rizzo, Five Star Bank; and
•    Peter Henig, Greenhouse Capital Partners.
(Read More)


Beefing up Supplier Information Management

Monday, May 5th, 2008

SIM 10 from Aravo aims to provide collaborative platform for self-service management of supplier information with pre-packaged solutions for sustainability and risk management

Supplier information management specialist Aravo Solutions has taken the wraps off the latest version of its flagship SIM platform, offering tools for self-service management of supplier information along with pre-packaged solutions for sustainability and risk management, among other new capabilities.

The launch announcement was made today at the Institute for Supply Management’s annual conference in St. Louis.

According to Aravo, the SIM 10 platform was designed and built to assist global enterprises in gaining control over supply chain management challenges while minimizing the risks of inefficiencies and unanticipated failures in the supply chain.

“More stringent regulatory mandates and increased pressures to outsource have significantly increased the challenges global enterprises face in managing supplier information,” said Aravo CEO Tim Albinson. “Enterprises in all industries can improve their bottom lines by replacing the traditional jumble of legacy point-solution supplier information tools with a single, comprehensive platform that provides collaborative functionality and real-time visibility into supply chain processes.” (Full Article)


Beefing up Supplier Information Management

Monday, May 5th, 2008

SIM 10 from Aravo aims to provide collaborative platform for self-service management of supplier information with pre-packaged solutions for sustainability and risk management

Supplier information management specialist Aravo Solutions has taken the wraps off the latest version of its flagship SIM platform, offering tools for self-service management of supplier information along with pre-packaged solutions for sustainability and risk management, among other new capabilities.

The launch announcement was made today at the Institute for Supply Management’s annual conference in St. Louis.

According to Aravo, the SIM 10 platform was designed and built to assist global enterprises in gaining control over supply chain management challenges while minimizing the risks of inefficiencies and unanticipated failures in the supply chain.

“More stringent regulatory mandates and increased pressures to outsource have significantly increased the challenges global enterprises face in managing supplier information,” said Aravo CEO Tim Albinson. “Enterprises in all industries can improve their bottom lines by replacing the traditional jumble of legacy point-solution supplier information tools with a single, comprehensive platform that provides collaborative functionality and real-time visibility into supply chain processes.” (Full Article)


Aravo Launches SIM 10TM: The First Enterprise-Class Global Supplier Information Management Platform

Monday, May 5th, 2008

Cohesive, Comprehensive, Collaborative Platform Offers Self-Service Management of Supplier Information With Pre-Packaged Solutions for Sustainability and Risk Management

Aravo Solutions has unveiled its new on-demand Supplier Information Management (SIM) platform Aravo SIM 10™. The platform was designed and built to assist global enterprises in gaining control over supply chain management challenges while minimizing the risks of inefficiencies and unanticipated failures in the supply chain. The launch announcement was made today at ISM’s 93rd Annual International Supply Management Conference in St. Louis.

“More stringent regulatory mandates and increased pressures to outsource have significantly increased the challenges global enterprises face in managing supplier information,” said Aravo CEO Tim Albinson. “Enterprises in all industries can improve their bottom lines by replacing the traditional jumble of legacy point-solution supplier information tools with a single, comprehensive platform that provides collaborative functionality and real-time visibility into supply chain processes.”

Developed from Aravo’s market-proven, industry-leading supplier information management platform, Aravo SIM 10™ was designed to address global enterprise requirements for comprehensive functionality, security, reliability and scalability in one integrated, easy-to-deploy enterprise solution. Like other enterprise-ready SaaS-based platforms such as Salesforce.com, Aravo SIM 10™ employs a collaborative self-service model that can be quickly deployed around the world to solve the most formidable, costly and risky supply chain challenges.

“The management of supplier information, complex CSR programs, and initiatives is no longer a back-office task operating in the shadows,” said Carolyn Duffy, Executive Director of Insite Compliance Services, a leading-edge compliance management organization. “Daily front-page headlines on product recalls, lead-tainted consumer products and unethical procurement practices have brought supplier information management to the forefront and highlighted the broader role it plays in adding value to companies’ global supply chain.” (Full Article)