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In the News

News from February, 2008

Globecast to Showcase Broadcast Trends at Nab 2008

Thursday, February 28th, 2008

Broadcast content management and delivery company GlobeCast will be demonstrating the latest trends in the international broadcasting environment at Nab 2008 in Las Vegas in April.

Media management, multiplatform solutions, HD, IPTV, Mobile TV and more will all be in the spotlight at its stand.

Broadcasters are becoming increasingly focused on content creation and looking to outsource their content management. In response, Globecast has added media management to its service offering and Arsenal TV in the UK and Ion Media Networks in the US are just the latest broadcasters to sign up. Operated from technical operations centers in central London and Sunrise, Florida, GlobeCast Media Management offers full playout, disaster recovery, programme substitution and more, under one roof.

Mobile TV : With standards developing for the next generation of mobile television, GlobeCast has been building partnerships for DVB-H experimentation. In Europe, the company already operates a 3G headend and delivers more than 100 live channels to Orange. In the US GlobeCast delivers, encodes and monitors 30 channels for market leader MobiTV. (Read More)

Study: 9M Americans will use IPTV by 2011

Thursday, February 28th, 2008

Internet protocol television or IPTV is expected to redefine pay TV in the United States by morphing the service from a one-size-fits-all traditional broadcast TV to an open, flexible offering, according to a new study by Yankee Group Research Inc.
By 2011, more than 9 million households in the United States will subscribe to telco-provided video service, according to Boston-based Yankee Group Research.
“IPTV will forever alter the video ecosystem by creating not only a new breed of service, but also a new breed of service provider,” Vince Vittore, a Yankee Group program manager, said in a statement. “The phone company of the past – the 800-pound gorilla – is dead. IPTV will transform telcos from the market dominating gorillas they once were, to street fighting guerrillas.”
Unlike traditional cable, which is a one-way dump of programming, viewers using IPTV retrieve programming much as people call up Internet sites.
AT&T Inc.’s U-verse IPTV television offering became available in the East Bay in December 2006, initially in San Ramon and Danville. The San Antonio telecommunications giant has its California and Nevada headquarters in San Ramon.
In March 2007 the company also announced a U-verse OnTheGo offering with Emeryville’s MobiTV Inc.; the service gives U-verse customers access to live television on a personal computer using any broadband Internet connection. MobiTV provides the programming and technology to make television and radio available on cell phones and via the Internet.
Another East Bay company, Alameda’s UTStarcom Inc., markets and installs IPTV networks with major customers in China, Japan and India.

groSolar Strengthens Presence In Canada

Thursday, February 28th, 2008

Press Release from Toronto, Ontario, Canada

groSolar is pleased to announce the addition of Chris Evans, Distribution Sales, to their sales team. Mr. Evans long history with renewable energy and presence in Canada will strengthen and broaden groSolar’s reach in Canada.

Chris Evans will support dealers in Canada. With full access to the expansive warehouse located in Barrie, Ontario, Chris also has the full arsenal of groSolar behind him. Access to panels, training support and marketing resources are a few of the benefits Chris brings to his accounts. Now that Carmanah has suspended their distribution operations, Chris will bring an even higher level of service to his former and new dealer partners. Chris can be contacted at or via telephone at 888.476.4786.

MobiTV Says It Has 3 Million Subscribers And That Ads Spur Responses

Tuesday, February 26th, 2008

MobiTV, the mobile video provider, released key information on the demographics and habits of mobile TV watchers in the U.S., saying that its viewers collectively love TV, are highly mobile, are early adopters, are more likely male and between the ages of 18 and 39. Of course, this is the company’s business, so take it with a grain of salt. The company, which offers more than 50 live TV channels and digital music, said it has signed up more than 3 million subscribers and is available on more than 60 million handsets in the U.S. Release.

In addition, it conducted an advertising test to see how viewers would respond to 30-second TV ads. It said it found that viewers who watch TV ads on their phones are 300 percent more likely to respond than traditional direct response standards. MobiTV said viewers frequently clicked to learn more information about a product after watching an ad to the point where “branded” TV channels actually gained in popularity compared to some of the “premium” channels.

In addition, the company found:
— 9 percent of users watch in their office or home.
— 43 percent of parents use the service to entertain kids in the car.
— 67 percent of users have shared the service at a party or other social gathering.
— 85 percent of MobiTV’s users say they watch more TV at home since signing up.

MobiTV powers Sprint’s (NYSE: S) TV service, while MediaFlo, a service owned by Qualcomm (NSDQ: QCOM), is used by Verizon Wireless (NYSE: VZ) and is expected to roll out soon with AT&T.

Aravo Solutions Partners With WSP Environment & Energy

Tuesday, February 26th, 2008

Press release from: Aravo Solutions, Inc 

Free Carbon Discovery Trial Program Announced As Initial Joint Offering

Aravo Solutions, Inc., the leading provider of on demand Supplier Information Management (SIM) software and services, today announced that the company has entered into a strategic partnership with WSP Environment & Energy, one of the world’s leading environmental consultancies providing innovative and commercial solutions to environment related business issues. Under the partnership the companies will go to market with combined software/services offerings targeting the corporate sustainability and environmental compliance markets.

The first offering under the Aravo/WSP partnership is a free 90 day subscription to the Aravo software service for companies interested in supply chain carbon discovery. The offer allows up to five buyer users to test the product with up to 2000 suppliers for a period of 90 days. The offering allows prospective customers to test drive the product with no financial investment or long-term commitment.

“WSP Environment & Energy has always been at the forefront of the sustainability movement, and our partnership provides an exciting new solution for companies seeking to gain competitive edge in their markets while reducing their environmental footprint and liabilities,” said Aravo CEO Tim Albinson. “The combined software and services offering should be compelling for any large organization that wants to take control of their supply chain information and drive company-wide sustainability.”

“Combining WSP’s global team of over 1,000 consultants who have subject matter expertise in energy and carbon with Aravo’s industry leading SaaS sustainability solution provides a powerful solution unmatched in the marketplace,” said WSP Environment & Energy’s Managing Director of North American Operations Chris Hazen. “The bundled software and services solution will be compelling for large buying organizations that require straight-forward, scalable data management to drive carbon reduction and wider sustainability performance programs into their supply chain.”

Aravo’s premiere product, Aravo SIM(TM), removes the cost and complexity form enabling and managing supplier information, providing enterprises with a proven, on demand framework for enabling and managing supplier information within leading ERP and e-procurement applications such as Oracle, SAP and Ariba. Aravo’s newest product module, Aravo Sustain(TM), enables global buying organizations to proactively obtain, analyze and manage crucial sustainability data, such as supplier and factory regulatory compliance, toxic substances monitoring, carbon footprinting and fair labor practices. (Read More)

Nokia Launches Premier Mobile Advertising Network

Monday, February 11th, 2008

Nokia today announced the launch of the global Nokia Media Network, a premium advertising network including over 70 leading publisher and operators as well as Nokia media properties. AccuWeather, Discovery, Hearst, Reuters, and Sprint have joined with Nokia to form the first global mobile ad network of top tier publishers. Nokia Media Network’s wide reach of the most desirable mobile audience is yielding click- through rates averaging 10% in certain channels, the highest reported response rates in the industry.

“Nokia is building upon an unrivaled understanding of the mobile consumer, our relationships with blue chip publishers and top tier operators, and a legacy of campaign optimization through analytics to create a high-performing solution for advertisers,” said Vice President and Head of Nokia Interactive, Mike Baker. “The biggest brands in the world trust us with their mobile advertising because they know the Nokia Media Network enables them to reach the largest, highest quality audience on mobile and provides the best ROI.”

Nokia enables advertisers to place ads on high quality and brand-safe publisher and operator mobile Web pages, as well as Nokia properties, representing an unprecedented global consumer reach — more than 100 million mobile consumers around the globe. As part of the turn-key service for advertisers, the award-winning mobile marketing team from Nokia creates mobile campaigns for hundreds of top brands, including BMW, Paramount, and MobiTV. (Read More)

ThePlatform Directs Video Consortium

Thursday, February 7th, 2008

A loose consortium of nearly 50 companies have agreed to standardize their online video products and services on technology from thePlatform, a “white-label” video management and publishing firm based in Seattle.

The group includes companies such as AT&T, Cisco, Akamai, Apple, Microsoft, Verizon Wireless, MobiTV, YouTube, and Yahoo. The group’s purpose is to give companies looking to publish videos either online or on the mobile Internet choices of pre-integrated multi-vendor products rather than using single-vendor products to achieve those ends.

“As the market matures, customers want to pick the best heterogeneous solution where they have their choice of payment processors, content delivery networks etc.,” said Marty Roberts, vice president of product marketing for thePlatform, which is spearheading the consortium.

Online and mobile video delivery is made up of a number of moving parts including storage, delivery, encoding, management, business policy, and pricing among other things. The video could be short-form like typical YouTube fare, movies, or video ads.

Many of the current service providers in the video management business offer almost all of the various parts of the management process, but that is changing.

“A year ago, every player in this market was claiming that they could handle all a client’s needs, and buyers did not yet know how to evaluate competitors,” said James McQuivey, an analyst with Forrester Research. “The market is more mature now and thePlatform is seizing on that maturity.”

ThePlatform, a former VC-backed startup which was acquired by cable operator Comcast in 2006, acts as a kind of behind-the-scenes director fitting the pieces of the overall process.

The company, which competes with a number of others, including Brightcove, Maven Networks, and Extend Media, offers its consortium partners software development kits, engineering support, and training.