InsideView, Web Crawler for Business, Raises $6.5 Million
Tuesday, January 15th, 2008The New York Times – By Jenna Wortham
As companies continue to put the brakes on expenditures and reduce staffs, maximizing efficiency becomes even more essential for businesses looking to weather the recession.
InsideView, a start-up based in San Francisco, is hoping to capitalize on that effort by showing businesses how the social Web can make the workplace more efficient. On Thursday, the company announced a $6.5 million round of financing led by Emergence Capital Partners and Rembrandt Venture Partners. The latest round brings InsideView’s total outside investments to $14 million since the company was started in 2005.
The company’s primary product, SalesView, acts as a sort of online divining rod. The service trawls through more than 20,000 public Web sites, social networks and public data sources like LinkedIn, Facebook, Reuters, Securities and Exchange Commission filings and even company blogs. With that information, SalesView can create company snapshots intended to help sales teams identify potential clients. (Full Article)